1 / 19

Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2009-Q2 2012

Updated with Q2 2012 Data. Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2009-Q2 2012. TVB Analysis of SQAD National and Local Market Cost Estimate Data. “Why should I use Spot TV when I can buy Network for the same cost as the top 20 markets and get the other 190 for free?”.

cecile
Télécharger la présentation

Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2009-Q2 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Updated with Q2 2012 Data Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2009-Q2 2012 TVB Analysis of SQAD National and Local Market Cost Estimate Data

  2. “Why should I use Spot TV when I can buy Network for the same cost as the top 20 markets and get the other 190 for free?”

  3. Scatter Network/Spot Variables • Quarter • Daypart • Demo • Q-to-Q and Y-to-Y Changes • Volatility • Political

  4. Scatter Network/Spot Consistencies • TSA Viewers/DMA Viewers • SQAD 3rd Party Data • Media Market Guide National Report • Media Market Guide Local Edition

  5. Network Scatter vs. Spot TVCPM A25-54 14-Quarter Average Cost Comparisons – Q1/09-Q2/12

  6. Early MorningA25-54 CPM — Network Scatter vs. Spot

  7. Early NewsA25-54 CPM — Network Scatter vs. Spot

  8. PrimetimeA25-54 CPM — Network Scatter vs. Spot

  9. Primetime/Prime AccessA25-54 CPM — Network Scatter vs. Spot

  10. Late NightA25-54 CPM — Network Scatter vs. Spot

  11. Late Night/Late NewsA25-54 CPM — Network Scatter vs. Spot

  12. Cable News vs. Spot Early MorningA25-54 CPM

  13. Syndication Scatter vs. Spot AccessA25-54 CPM

  14. “Why should I use Spot TV when I can buy Network for the same cost as the top 20 markets and get the other 190 for free?”

  15. 2nd Quarter 2012Network Scatter vs. Spot TV — CPM A25-54

  16. 2nd Quarter 2012 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 DMA CPM Basis

  17. 2nd Quarter 2012 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 TSA CPM Basis

  18. A25-54 CPM Change 2Q 2012 vs. 1Q 2012

  19. A25-54 CPM Change 2Q 2012 vs. 2Q 2011

More Related