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Types of Business Plans

Before you begin writing your business plan, consider four core questions: . What service or product does your business provide and what needs does it fill? Who are the potential customers for your product or service and why will they purchase it from you?

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Types of Business Plans

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  1. Before you begin writing your business plan, consider four core questions: • What service or product does your business provide and what needs does it fill? • Who are the potential customers for your product or service and why will they purchase it from you? • How will you reach your potential customers? • Where will you get the financial resources to start your business? [http://www.sba.gov] • The business plan must answer these questions: • What is the customer benefit? What problem does the business model solve? • What is the market? • How will it make money? • How will you do this? Types of Business Plans Dehydrated business plan : 4-10 pages Summary business plan : about 10 pages Traditional or full business plan : 10-40 pages Operational business plan : more than 40 pages Elements of the Business Plan-1 • Michael J. Roberts (Harvard): • Executive summary • The company • The product or service • The market • Competition • Sales and marketing • Operations • Financials • Appendix • Looser and Schlapfer (McKinsey): • Executive summary • Project idea • Management team • Marketing • Business systems&organization • Realization schedule • Risks • Financing

  2. Elements of the Business Plan-2 • Cover sheet • Statement of purpose • Table of contents • I. The Business • A. Description of business • B. Marketing • C. Competition • D. Operating procedures • E. Personnel • F. Business insurance • II. Financial Data • A. Loan applications • B. Capital equipment and supply list • C. Balance sheet • D. Breakeven analysis • E. Pro-forma income projections • (profit & loss statements) • -Three-year summary • -Detail by month, first year • -Detail by quarters, second and third years • - Assumptions upon which projections were based • F. Pro-forma cash flow • III. Supporting Documents • Tax returns of principals for last three years • Personal financial statement (all banks have these forms) • For franchised businesses, a copy of franchise contract and all • supporting documents provided by the franchisor • Copy of proposed lease or purchase agreement for building • Copy of licenses and other legal documents • Copy of resumes of all principals • Copies of letters of intent from suppliers, etc. [http://www.sba.gov] Tugas (2 minggu) : Deskripsikan produk/jasa &kebutuhan yang akan dipenuhi ? Deskripsikan konsumen/market usaha Anda dan jelaskan kenapa mereka membeli dari Anda? Bagaimana Anda bisa meraih konsumen (Marketing)?

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