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SPONSORSHIPS

SPONSORSHIPS. Objectives of this Simulation. To understand how to negotiate a sponsorship deal To understand the nature and perceived value of different kinds of sponsorship possibilities. What is a sponsor?.

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SPONSORSHIPS

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  1. SPONSORSHIPS

  2. Objectives of this Simulation • To understand how to negotiate a sponsorship deal • To understand the nature and perceived value of different kinds of sponsorship possibilities

  3. What is a sponsor? • Sponsors include organizations, firms, or individuals that give teams money in exchange for advertising rights on stadium signage and naming rights • Naming Rights: The exclusive right of a sponsor to have its name and logo on a stadium • Negotiation: The act of discussing an issue between two or more parties with competing interests in order to reach an agreement

  4. Why Sponsor? • Companies sponsor a sports team as a form of advertising, since they feel that the fans of the sports team are good candidates to buy their products • Sports and entertainment businesses try to provide a wide range of sponsorship opportunities to meet the needs and budgets of all different types of potential sponsors

  5. Sponsorship Opportunities • Sports and entertainment businesses negotiate with potential sponsors to create the right mix of advertising opportunities at an acceptable price to the sponsors • Potential sponsors have a wide range of advertising options, so sports and entertainment businesses must be careful not to wear out their patience with repeated, unacceptable offers

  6. Advertising Opportunities • Signage: The collective use of signs, symbols, or design. • Sports and event stadiums may reserve areas where sponsors can use signage for advertising purposes • Small signage advertisements may appeal to smaller companies or local businesses • Stadium naming rights may appeal to large national or international corporations

  7. On sheet of paper, outline the history on what is now • known as New Era Field. • What has it been named and what were the years? • How much did New Era pay for naming rights? • What is the length of this sponsorship deal? • Look at a Stadium Map and list the sponsors of the gates • Who sponsors the scoreboard? • Who sponsors any parking lots

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