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ECO-FRIENDLY DISPOSABLE CAMERA Engineering Design 100. Carly Bixler Mike Palmer Anne Pauley Pat Robb. Table of contents. Background Survey and Results Sales and Stats Quality Appearance / Usage Packaging Sustainability Solutions. Background On Camera. Fuji Quick Snap Flash
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ECO-FRIENDLY DISPOSABLE CAMERA Engineering Design 100 Carly Bixler Mike Palmer Anne Pauley Pat Robb
Table of contents • Background • Survey and Results • Sales and Stats • Quality • Appearance / Usage • Packaging • Sustainability • Solutions
Background On Camera Fuji Quick Snap Flash • $13.95 • 24 exposures • Can function under different lighting • Mostly plastic
Sales and Statistics NPD Techworld - one-time use cameras continue to grow in sales • $1.1 billion annually • incr. 6%/yr Hammoch (Fujifilm Market Director) - "It secures three trips to store" • Initial purchase, drop-off for processing, return for pick-up Less sensitive to brands, features more of a priority
Survey 1. Have you used one? 2. Why and why wouldn't you use one? 3. Who uses them? 4. How would you improve it? 5. Would you buy if more eco-friendly? If so, how much would you spend?
Results Of Surveys 1.. Reasons for Use: • Easy to use • vacations • forgot their digital camera at home • protecting their good camera 2.. Reasons Not To Use: • Not computer friendly 3. Consumer Problems with Cameras: • poor picture quality • no zoom • no instant photos
Quality • Photo Center Employee: "I wouldn't buy one because the quality is crap." • Cannot focus; set distance for "acceptable" sharpness • 3-4 feet • Possible improvements: • Higher quality plastic lenses or glass lenses
Appearance • Interviewees would be more likely to buy one if it looked more like a regular camera • Solutions: • Molded plastic on camera front to imitate digital cameras and display logo • Only put sticker on back of camera or eliminate sticker completely
Ease of Use • Current design is tedious for photo centers to process • Photo Center Employee: "The Kodak ones are easiest to open... some of the other ones have stickers and stuff around them." • Solutions: • Only put sticker on back or eliminate completely • Keep directions on camera
Packaging • Camera Wrapping • Recycled Paper • Box • Post consumer material • New look • Smaller
Sustainability • Environmental • Waste • Reuse • Economical • Customers • No large changes • Social • "Green" Trend
Solutions KEEP IN MIND COST • Sticker only on back or eliminated • More appealing design • More clear plastic lens • Use only recycled packaging instead of glossy • Reload and reuse
REFERENCES • http://www.lexisnexis.com/hottopics/lnacademic/?verb=sr&csi=8399&sr=HLEAD(Cameras+to+Use+Once%2C+and+Then+Throw+Away)+and+date+is+June,%201989 • www.kodak.com • http://search.proquest.com.ezaccess.libraries.psu.edu/docview/228507152