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Dr Peter Brent Parliamentary Fellow 2010

The election(?) Use of the new media by federal political players in election year 2010 . Dr Peter Brent Parliamentary Fellow 2010. “New media”. URLs Youtube (2007 federal election) Facebook/Myspace etc Twitter “Web 2.0, 2.1 etc” Social networking. Twitter.

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Dr Peter Brent Parliamentary Fellow 2010

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  1. The election(?)Use of the new media by federal political players in election year 2010 Dr Peter Brent Parliamentary Fellow 2010

  2. “New media” • URLs • Youtube (2007 federal election) • Facebook/Myspace etc • Twitter • “Web 2.0, 2.1 etc” • Social networking

  3. Twitter • Like text messaging, limit of 140 characters • People choose who they “follow” • On computer or mobile/Blackberry/Ipod • I follow: • all tweeting federal politicians (54) • All tweeting Canberra press gallery (22) • A few others.

  4. Lots of hype? • Like the technology itself, the “narrative” comes from the USA. • Some overhype in the US. • Even more when transplanted to Oz • Informal discussions and writing: tweeting journalists see Great New Thing • Politicians: old media as more important. Get your face on Channels 2, 7, 9 &10.

  5. Twitter: some observations • Politicians generally use it to get across messages. • Most interesting? Scott Morrison (v Paul Howes) • Journalists for social networking. • General public joins journalists and other commentators for televised events, eg HoR Question Time, ‘Insiders’, ‘Q&A’.

  6. Twitter: some observations • Most prolific Press Gallery Tweeters: Latika Bourke (2UE); Bernard Keane (Crikey); Samantha Maiden (Oz) • Tweeting Doyen (1)Michelle Grattan

  7. A few tweeting statistics • 54 federal MPs tweet (23.9 percent) • 38 in House of Reps, 16 in Senate • Labor: 15.7 percent tweet • Liberal: 34.1 percent tweet • Greens: 100 percent tweet • Nationals: 0.00000 percent tweet

  8. Tweeting statistics • Average age of tweeting MPs = 47.2 (average age of MPS overall = 51.6) • 31.5 percent of tweeters are female (30.1 percent of MPs are female) • HoR AEC Geographic classifications

  9. Tweeting statistics • Tweeting MPs * Excludes retiring members

  10. WTF for? • Why do politicians do tweet etc? • Why do journalists tweet? • Surveys and interviews

  11. (Tentative) monograph structure 1. Introduction: Explaining web 2.0, what it is conceptually. Role in politics. Separating hype from reality. 2. Politicians and new media. 3. The journalists and twitter/new media. 4. The campaign: 5. After the election: what happened, what people think happened 6. Conclusion

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