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Orange Money Branchless banking: progress & potential for new business models

Orange Money Branchless banking: progress & potential for new business models. Aurore NOUMAZALAY – Marketing @ Orange Money European Microfinance Week 2011 - Luxembourg, Nov 3rd 2011. Orange Money is launched in 8 countries, with already more than 2.8 million customers. Mali. Niger.

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Orange Money Branchless banking: progress & potential for new business models

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  1. Orange MoneyBranchless banking: progress & potential for new business models Aurore NOUMAZALAY – Marketing @ Orange Money European Microfinance Week 2011 - Luxembourg, Nov 3rd 2011

  2. Orange Money is launched in 8 countries, with already more than 2.8 million customers Mali Niger launched in May 2010 Launched in June 2010 Cameroon Launched in September 2011 Senegal Launched in June 2010 Kenya Ivory Coast Launched in Oct 2010 Launched in Dec 2008 + 1 million customers Madagascar Launched in Sept 2010 Botswana Launched in August 2011 Orange Money countries Orange AMEA footprint

  3. Orange Money launched in partnership with leading banks on African Market … • Partnership to issue electronic money and to apply compliance framework • Partnership to distribute Orange Money services across the bank & MFI distribution channels … and innovative merchants accepting Orange money as a mean of payment • Orange Money used to pay for Orange bills, electricity bills, TV programs, school fees …. NIGELEC

  4. Merchant Payment Airtime Top up Bill Payment Salary disbursement Link with account at financial Institution (bank, MFI) National Money Transfer Orange Money Account Orange Money’s basic value proposition is to transfer, pay & buy with the mobile Need to hold an Orange line to open a wallet Compatible with all mobile handsets Account open free with no minimum amount basics money in money out access access • Services available at agents: cash in, cash out • On line account management: balance enquiry, mini statement

  5. Our ambition is to attract the unbanked and deliver financial services on top of Orange Money Orange Money is the primary “financial account” + money transfer services + mean of payment at acceptance network transfers payments account Bank/MFI provides financial services for OM customers = interest bearing account + credit @ lower interest rates savings credits Insurance company provides micro-assurance for OM customers = health …. insurance

  6. MFI have been traditionally considered as users of Orange money platform or cash managers in the agent network INTEREST FOR MFI MFI’S ROLE BENEFITS FOR MFI

  7. MFI should reinforce financial capacity and ultimately gain new customers through extended partnerships with Orange MFI brings • High volumes of cash from MNO & improves credit portfolio capacity • Collects information on users savings & financial behaviors • Reaches new customer segments for credit MFI gets • Banking/MF license • B2B2C product design solutions for MNO to help them offer savings on interest bearing accounts Extend business portfolio leveraging MNO customer base SAVINGS • Banking/MF license • Designs credit products for qualified customers CREDITS Orange brings Brand, capacity to manage large scale technical, distribution networks & marketing programs

  8. Orange Madagascar: innovating with saving & micro-insurance • SAVINGS - Orange Madagascar has launched a first live test in October • Value proposition: • Customers earn interest on their Orange Money account • Opt out service • Interests are paid on a monthly basis • 4 to 6% depending on account balance • Partner is MICROCRED (MFI & Bank) • INSURANCE – coming • life insurance • Subscription @ OM agents • All payments/disbursements on mobile

  9. Thank you aurore.noumazalay@orange.com

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