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Mind Your Business!

Mind Your Business!. Bus 301 Research and Reports. Who am I and Why am I Here?. I am Patti Sherbaniuk , Liaison Librarian at the Winspear Business Library I am here to be your information navigator and to save you time, money, heartache and frustration Help you get a better grade

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Mind Your Business!

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  1. Mind Your Business! Bus 301 Research and Reports

  2. Who am I and Why am I Here? I am Patti Sherbaniuk, Liaison Librarian at the Winspear Business Library I am here to be your information navigator and to save you time, money, heartache and frustration Help you get a better grade The Winspear Library has: The largest collection of databases in Canada and the 2nd best in North America Identical access as Wall Street and Fortune 500 firms

  3. Today’s Priorities Company info- knowing the ins and outs of your company Industry info- knowing the environment Sexy search tips Career Resources- “What is it like working here?” Citing tips and tricks- tracking your resources And…. a surprise at the end….

  4. Your company- you might be asked…. What can you do for this company? What can you tell me about this company/organization? Why do you want to work here?

  5. BUT…Don’t Believe Everything You Read on the Internet

  6. Question Everything!! Who put it there? What are their credentials? Why? (to sell, inform, teach, persuade) When? How current? Last update?

  7. A good quote… • "Yeah you can get 50,000 Google results on something, but you can also have a librarian who can point you to the right one."  — Neil Gaiman

  8. Company info Profile or history? Company culture Who’s who- CEO, President, VP HR, etc? Recent news? Latest plans? Who are its competitors? Company vs. other companies in the industry

  9. BEFORE YOU PROCEED…

  10. Public or Private? Step 1- Company’s website Investor relations, annual reports for stockholders, etc. “about us” Step 2- Search for company in SEDAR (Canada) or EDGAR (US) Step 3- Browse newspaper headlines in CBCA Complete or Factiva, Privco(for private companies)(FREE databases available through the Business library) Step 4- Ask us!

  11. Best business websites- good sources Businessweek Forbes Bloomberg Financial Times CNN Money Yahoo Finance Reuters.com The Economist

  12. Your turn… Step 1- determine if the company you are researching is public or private Step 2- Use Google to find out as much as you can about your company

  13. Social media Facebook (group/page) Twitter (advanced search) or search Google – real time LinkedIn (register to search companies) YouTube Pinterest Blogs (Technorati- blog index)

  14. Creeping for Company Info… Facebook fan? Twitter follower? LinkedIn Connection? G+ _____ ? Look at these pages as a job candidate, not just a consumer Companies love to talk about themselves A way to gauge internal dialogue

  15. How companies use social media… http://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/Pages/going-social.aspx

  16. It Works Both Ways…

  17. More Company Info AND check out your course research guide: UA Library > Business > Business Course Guides – more… > Business 301- Communications ALSO- check out the Bulletin Board in the library- lists the best and worst companies…

  18. The Big Picture: Industry Information- new markets, trends, opportunities Profile/overview of an industry Current news about the industry List of companies that produce similar service/product Try these: Marketline Advantage, Conference Board of Canada, WCID Top business news/article databases: Business Source Complete, ABI Inform, CBCA

  19. Not sexy but useful: search strategies Boolean operators And But Or “” ? or * Your toolkit to search any database, works for Google searches too

  20. AND Use to focus and narrow, ONLY when both terms are present – to combine core concept terms company culture

  21. OR Use to broaden, when either or both terms are present- include synonyms, related words recruitment hiring

  22. NOT Use to exclude- when one term is not present human resources union

  23. And more.. ? *- wildcards- use to find alternative forms of a word (colo*r = colour, color)- Reward*- (truncation) = reward, rewards, rewarding “”- phrase searching– “work life balance”, “benefit package”

  24. Career Resources Career Insider (by Vault) Wetfeet Job-seeking and career resources (Libguide) Testimonials from employees

  25. Step by step… Pick your company Public or Private? (SEDAR), company websites Company/Industry Information (Google, company website, newspaper headlines and online business sites, library databases for articles, social media)- use search strategies Career resources- resumes, cover letters, interview skills, etc. Bibliography

  26. http://guides.library.ualberta.ca/businessdatabasesmobileappshttp://guides.library.ualberta.ca/businessdatabasesmobileapps

  27. Citing Resources Only for academic work, right? Wrong! On the job: Presentations & reports (internal, external) Check out the Business Library’s Cite and Write guide

  28. Quote it and cite it YES Another’s words? NO YES Another’s idea? Cite it NO Don’t cite it Knowing when and how to cite * From: Harris, R.A. (2001). The Plagiarism Handbook. Los Angeles: Pyrczak Publishing.

  29. APA Citation Style- Points to Remember • Authors:Weitzer, D., & Darroch, J. • References:Listed alphabetically by author last name, no numbers precede references • No author?? • Should it be anonymous? • No • Only indicate Anonymous if worked signed as such. • If no author, use title of work • Other weird things: books, annual reports, social media, interviews

  30. How to Cite an Interview? • “personal communication” • In text reference only with initials and surname of interviewee as well as exact a date as possible, e.g.: • There are some Canadian undergraduate business program that require a business communications course in their curricula (T. Grewal, personal communication, April 7, 2010)

  31. How to Cite Social Sources Twitter post: WinspearBusLib. (2011, February 3). Alberta's top 50 employers 2011"lead their industries in offering exceptional places to work"#ualberta made the cut: http://bit.ly/bVjY7W [Twitter post]. Retrieved from http://twitter.com/WinspearBusLib/status/ 33224869411815425

  32. Facebook Username or Group Name. (n.d.). In Facebook [Page type]. Retrieved Month Day, Year, from http://www.facebook.com/specificpageURL Deloitte. (n.d.). In Facebook [Company page]. Retrieved February 17, 2011, from http://www.facebook.com/deloitte?sk=app_282487476117

  33. And Finally… Ask for help Patti Sherbaniuk 780-492-0308 psherban@ualberta.ca Thank you and good luck!!

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