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Rhetorical Analysis Presentation

This presentation by Joshua Terrance Davis delves into the rhetorical analysis of Kohler's advertisements, focusing on how they effectively capture and maintain viewer attention. By examining the use of striking visuals like "The Bold Look of Kohler," the presentation highlights the importance of first impressions and curiosity in advertising. It discusses the elements that contribute to the catchiness of these ads, including imagery, text, and overall presentation style. Through analysis, the effectiveness of these strategies in promoting products is evaluated.

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Rhetorical Analysis Presentation

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Presentation Transcript

  1. Rhetorical Analysis Presentation By: Joshua Terrance Davis

  2. Advertisements • Catchiest/Flashiest • Temporary Attention (8/22) • “Hooks”

  3. First Impressions Gold Clothing Eyes directed at viewer Dripping wet Curious Pose? “The Bold Look of Kohler”

  4. Box of Text Curious Pose defined Beautifully affordable Little description

  5. General Evaluation Very little description of Product 5 Shower Heads on side, 4 above Beautifully “Affordable” Effectively Catches Attention

  6. Works Cited Holthusen, Mark. "Kohler Advertisement." Wired. 15 April 2010: 13. Print.

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