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Internet Marketing Workshop

Internet Marketing Workshop. Bahamas Internet Association. Started in 2009 Non-profit Vision Statement: “To see the members of The Bahamas Internet Association advance in their profitable use of the Internet, in particular its marketing and business applications.”. Synergy Bahamas.

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Internet Marketing Workshop

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  1. Internet Marketing Workshop

  2. Bahamas Internet Association • Started in 2009 • Non-profit • Vision Statement: “To see the members of The Bahamas Internet Association advance in their profitable use of the Internet, in particular its marketing and business applications.”

  3. Synergy Bahamas • Founded 2006 • Leader in Professional & Technology Training • Diverse Course & Certification Options

  4. Who is Damien Forsythe? • Bahamian & Nassau Resident • Degree in Business & E-Commerce • Founder, Bahamas Internet Association • International Experience • We are all students!

  5. Workshop Format • 3 – 45/50 Minute Sessions • 10 Minute Breaks Each Session • Session 1: Major Trends • Session 2: Websites • Session 3: Specific Tools • Asking Questions

  6. Session 1 “Current State & Future of Internet Marketing”

  7. What is Internet Marketing? • Not Just a Website • Holistic & Integrated Approach • Includes Offline Media

  8. An Internet Presence is a Must • Local Search – Think Global, Act Local • Mobile Search • RIP Telephone Book • Growth of Social Media • Online Content is the New Marketing • Forget the 9–5 Buying Mentality

  9. Integrated Marketing Approach • No Marketing Approach is an Island • Leverage Offline Media – as it Can Be Expensive • Online Media Magnifies Return on Offline Advertising

  10. The Power of Video • Video is Now the Language of the Web • Using a Professional vs. “Homemade” Videos • Where to Distribute Your Videos Online • “Edutainment” (Sell Sideways)

  11. Technologies May Change… • Business & Life Principles Still Apply • Good Products & Clear Value Propositions • Integrity • Work & Patience • “Psychology of Influence” by R. Cialdini

  12. Questions?

  13. Session 2 Websites

  14. Define the Purpose of Your Site • A Website is a Business Tool • Virtual 24/7 Sales Person • DON’T Go Overboard • DON’T Let Your Designer or Programmer Impress You!

  15. How Much Does a Website Cost? • Factors • Budgets • If you JUST build it they will NOT come! • A website is the start inInternet Marketing • Don’t spend it all on a Website

  16. How Much to Maintain a Website? • Change Orders & Additions • Hourly Rates • Website Hosting • Domain Purchase

  17. How Long Does a Website Take? • The Biggest Stumbling Block to Website Creation • ….The Client! • Rule of Thumb Timelines

  18. How to Get Your Site on “Google” • Search Engine Optimization • Create your Website properly and it tends to happens naturally • Probably not worthspending significant time or money for a Small Business • If necessary, consider outsourcing

  19. Where to Find Website Designers • Word of Mouth • Check Website Credits • Local Directories • Outsourcing; e.g. Elance.com • Google Search

  20. Free & Quick “Website Alternatives” • Facebook • Redirect Your Website Domain • Your Own E-mail Address

  21. Questions?

  22. Session 3 Internet Marketing Tools & Practices

  23. Accepting Payments Online • Not a Necessity for All Products • A Must for Some Products • Challenges in Small Markets & The Bahamas • Quick Overview on How to Accept Payments Online

  24. Social Media • Facebook (Facebook Fan Page) • Twitter • Linkedin • Local Directories • Commit to Social Media or Don’t Do It • Do You Really Want to Hear from Your Customers!?

  25. Online Advertising Options • Google AdWords • Facebook • Local Directories • Local & International Newspaper Websites • Depends on Your Industry & Product

  26. E-mail Marketing • What is e-mail Marketing? • How to Build Trust through e-mail • Use E-mail Software! • Permission Marketing: Double Opt-in vs. Single Opt-in

  27. Free Consultations

  28. Q & A, Conclusion & Wrap-up

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