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Enhancing Application Success with Windows Store Analytics

Discover how Windows Store Analytics provides valuable insights to empower developers in making data-driven decisions. This session covers key topics such as understanding your customer base, improving customer satisfaction, increasing your app's reliability, and identifying new opportunities in the marketplace. Learn to utilize adoption, ratings, quality, and trend reports for a comprehensive analysis of your app's performance and customer interactions. Elevate your app's success by leveraging analytics to make informed decisions tailored to your audience's needs.

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Enhancing Application Success with Windows Store Analytics

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  1. Analytics For Windows 8 Roger Woods, Peter Fransen Adobe Richard Fricks Program Manager Scenario Adoption Team 2-102

  2. Analytics is about providing you with information about your application—information that will help you make customer-focused, data-driven decisions.

  3. Agenda: Windows Store Analytics • Know your customer base • Improve customer satisfaction • Increase reliability of app • Find new opportunities • Other Analytic options

  4. Analytics/Telemetry • Analytics refers to the data we collect from the Windows Store. • Telemetry refers to the data we collect about your app when running on a customer’s computer.

  5. Enabling Telemetry

  6. Windows Store Analytics • Adoption • Ratings • Quality • Store Trends

  7. Windows Store Analytics Know your customer base Improve customer satisfaction Increase reliability of app Find new opportunities • Adoption • Ratings • Quality • Store Trends

  8. Using Adoption reports to know your customers. • Conversion • Referrers • Downloads • In-app Purchases • Usage • Adoption reports provide analytic data to help you understand your customers both actual and potential.

  9. Adoption • Conversion • Referrers • Downloads • In-app Purchases • Usage

  10. Adoption • Conversion • Referrers • Downloads • In-app Purchases • Usage

  11. Adoption • Conversion • Referrers • Downloads • In-app Purchases • Usage

  12. Who are my Customers?

  13. Adoption • Conversion • Referrers • Downloads • In-app Purchases • Usage

  14. Adoption • Conversion • Referrers • Downloads • In-app Purchases • Usage

  15. Using Ratings reports to Improve Customer Satisfaction • Market • Ratings • Reviews • Ratings reports provide analytic data to help you understand what customers are saying about your application.

  16. Ratings • Market • Ratings • Reviews

  17. Ratings • Market • Ratings • Reviews

  18. Ratings • Market • Ratings • Reviews

  19. Using Quality Reports to Improve Application Reliability • JavaScript Exception Rate • Crash rate • App unresponsive rate • Quality reports provide analytic data based on your app’s reliability as experienced by your customers.

  20. Using Quality Reports to Improve Application Reliability • Telemetry must be enabled • Quality Panel >= 500 Machines • Tabulated during first 15 Minutes of Active Usage • Outliers removed to prevent skew • Heuristics

  21. Quality • Exception rate • Crash rate • App unresponsive rate

  22. Quality • Exception rate • Crash rate • App unresponsive rate

  23. Quality • Exception rate • Crash rate • App unresponsive rate

  24. Demo: Crash Analysis

  25. Using Trend Reports to Find New Opportunities • See download trends by • Application Category • Demographics • Store Trend reports provide analytic data to help you decide what type of app to develop next and which customer segment to target.

  26. Using Trend Reports to Find New Opportunities

  27. Using Trend Reports to Find New Opportunities • Type of Application • Application Category • Application Subcategory • Filtering • Time • Demography

  28. Other Analytic Options for Windows 8 • Microsoft Media Platform: Player Framework • Additional 3rd party Options

  29. Industry Trends: Tablets & Shopping Tablets Convert 3x Better Than Smartphones Average Order Value For Tablets 20% > Desktop Source: Adobe Digital Marketing Insights “Impact of Tablet Visitors on Retail”, Jan. 2012

  30. Industry Trends: Tablets and Mobile Websites Tablet share of website traffic grew 10X faster than Smartphones Source: Adobe Digital Index “How tablets are catalyzing the mobile web”, May 2012

  31. Industry Trends: Tablet Engagement Tablet engagement rate very close to PC/desktop Source: Adobe Digital Index “How tablets are catalyzing the mobile web”, May 2012

  32. Demo: Developer Connections

  33. Demo: Adding App Analytics & Bloodhound

  34. Measurement & Reporting • Usage • Conversion • Engagement • App Performance • Technology • Pathing • Custom One Place to Analyze All Channels Measure Any Content & Device

  35. Lifecycle Reporting Essentials Engagement Effectivenessof Upgrades

  36. User & Usage • Active Users • Sessions • Time Spent • Upgrades • Retention • Engagement • Location

  37. User & Usage Bench Warmers Cut List Bench Warmers Cut List • Active Users • Sessions • Time Spent • Upgrades • Retention • Engagement • Location ? Days Since Last Use Rookies All-Stars All-Stars Rookies ? 0 Days Since First Use

  38. User & Usage • Active Users • Sessions • Time Spent • Upgrades • Retention • Engagement • Location

  39. Technology • Device • Device Type • Manufacturer • OS • Screen Attributes • Connection Type • Carrier

  40. Technology • Device • Device Type • Manufacturer • OS • Screen Attributes • Connection Type • Carrier

  41. Technology • Device • Device Type • Manufacturer • OS • Screen size, height, width • Connection Type • Carrier

  42. Custom • Touch Gestures • Orientation • Latitude/Longitude • Custom User ID • Dashboards • Custom Events

  43. Custom • Touch Gestures • Orientation • Latitude/Longitude • Custom User ID • Dashboards • Custom Events

  44. Custom • Touch Gestures • Orientation • Latitude/Longitude • Custom User ID • Dashboards • Custom Events

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