Why advertise in a down economy?

1. Why advertise in a down economy?

2. Why advertise in a down economy? “If I stop advertising for two months, sales won’t drop, but they will be hit three or four months down the line. People tend to make this mistake in a recession. IT IS THE WRONG TIME TO CUT.” – VikramMahra, CMO, Tata Sky

3. Why advertise in a down economy? “Brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost during good economic times…” – Prof John Quelch Harvard Business School

4. Why advertise in a down economy? Your sales team needs help now more than ever. While existing customers are cutting orders, advertising is needed to identify new prospects.

5. Why advertise in a down economy? Your customers have short-term memories. What have you done for them today? If a competitor continues to advertise, they are the ones more likely to be called.

6. Why advertise in a down economy? Advertising can help you capture market share. Act now while weaker competitors are slashing ad budgets and waiting out the storm.

7. Why advertise in a down economy? Consistent advertising generates sales, but it takes time. Advertising has a cumulative effect. If you cut your ads today, you will lose the ground you gained. Continuity is the single most important factor in effective advertising.

8. Why advertise in a down economy? There is more to advertising than immediate sales. It can be a cost-effective way to keep in-touch with customers, to let them know you are alive and well in spite of the slow-down.

9. Why advertise in a down economy? New conditions can create new opportunities. The recession may be creating new prospects for your products or services and advertising will help you find them!