1 / 7

Chapter 17 Retail and Business-to-Business Advertising

Chapter 17 Retail and Business-to-Business Advertising. Outline Retail advertising Buying and selling local media Business-to-business advertising Business-to-business advertising media. Retail Advertising. Local retail advertising

channer
Télécharger la présentation

Chapter 17 Retail and Business-to-Business Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 17Retail and Business-to-Business Advertising Outline • Retail advertising • Buying and selling local media • Business-to-business advertising • Business-to-business advertising media

  2. Retail Advertising • Local retail advertising • Differences between local retailing and national brand advertising • Cooperative advertising • Large specialty retailers Chapter 17: Retail and Business-to-Business Advertising

  3. Retail Advertising • Nonstore retailing • Online retailing and E-commerce • Institutional and product retail advertising • Trends affecting retail advertising • Creating the retail ad Chapter 17: Retail and Business-to-Business Advertising

  4. Buying and Selling Local Media • Local retail media strategy • Media alternatives • Shoppers and preprints • Magazines • Broadcast media • Directories • Direct response • Online media • Specialty Chapter 17: Retail and Business-to-Business Advertising

  5. Business-to-Business Advertising • Types of business-to-business advertising • Industrial advertising • Government advertising • Trade advertising • Professional advertising • Agricultural advertising Chapter 17: Retail and Business-to-Business Advertising

  6. Business-to-Business Advertising • Business versus consumer marketing • Market concentration • Decision makers • Strategic orientation • Purchasing objectives • Business-to-business advertising objectives • Creating B-to-B ads Chapter 17: Retail and Business-to-Business Advertising

  7. Business-to-Business Advertising Media • General business and trade publications • Directory advertising • Direct marketing • Consumer media • The Web • Does business advertising sell? Chapter 17: Retail and Business-to-Business Advertising

More Related