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COMM 3170: Introduction to Organizational Communication

COMM 3170: Introduction to Organizational Communication. Summer 2005 Dan Lair d.lair@utah.edu. The Changing Context of Organizational Change. Global competition New technologies (eg, “e-organizing”) Marketization, privatization, managerialism Eg, Being “customer driven”

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COMM 3170: Introduction to Organizational Communication

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  1. COMM 3170:Introduction toOrganizational Communication Summer 2005 Dan Lair d.lair@utah.edu

  2. The Changing Context of Organizational Change • Global competition • New technologies (eg, “e-organizing”) • Marketization, privatization, managerialism • Eg, Being “customer driven” • Eg, Being “lean and mean” • Sustainable development and social responsibility • Diversity • Change discourse/rhetoric • “Fashion appeal” of change (generally) and particular change programs

  3. Understanding the Nature of Change • Change v. Innovation • Assumptions about Change • Dimensions of Change • Types of Change

  4. Lewin’s Model Unfreezing Vision Moving Refreezing CCZ&G’s Adaptation (see box 11.2) Social-historical context “Stages” of change Feedback Metamorphosis Visualizing Organizational Change: Two Models

  5. Key Criteria for Analyzing Change:How to Evaluate Success • Acceptance • Fidelity • Uniformity • Unintended Consequences

  6. The Importance of Communication in the Process of Change • Identifies possibilities, creates plans (eg, brainstorming, environmental scanning) • Gives direction (eg, vision) • Reduces uncertainty • Facilitates commitment • Feedback enables monitoring, adaptation • Enables unworkable changes to be resisted, detected • “Conversational rehearsal”  development/modification of schemas

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