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Boosting Columbia's Economic Vitality: Community Strategies for Job Creation and Local Support

Columbia's economic vitality is crucial for everyone, as it directly impacts job growth and the amenities we cherish. By raising awareness of economic benefits and branding Columbia as a "business-friendly" community, we can promote local commerce and attract new businesses. Our strategies involve a mix of traditional and innovative tactics, ensuring realistic execution through collaboration with key partners. Show your support by using our “It’s Your Business” logo in promotions, utilizing audio tags, and linking to our website. Together, we can strengthen our community's economy.

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Boosting Columbia's Economic Vitality: Community Strategies for Job Creation and Local Support

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Presentation Transcript

  1. Background

  2. Key Messages • A community’s economic vitality affects everyone • Jobs growth is the key to Columbia’s economic health • The amenities we enjoy are supported by a healthy economy

  3. Strategies • Raise awareness of the benefits of economic vitality • Connect job creation to economic vitality • Brand Columbia as a “business friendly” community • Promote doing business and buying locally • Work with key partners to attract new businesses and support the growth of existing businesses

  4. Tactics • Range from the “traditional” to the “unexpected” • Realistic execution plan • Organic • Will require leveraging partners and supporters

  5. Show Your Support • Incorporate the “It’s Your Business” logo in your print advertisements and direct mailings • Audio “tag” available for use • Link from your company’s website to the “It’s Your Business” page: www.ColumbiaMOChamber.com/IYB • Window clings • Tell your story

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