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Sending the Right Email, At the Right Time to the Right Person the Only Way to Maximize Your Open Rates
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Email Marketing and the Effect of Gmail's New Promotions Tab Grid View Feature
If you are a Gmail user, then I must tell you that you are representing the lucky lot on the planet. Those who use Gmail as the means of communication know that the mail from Google keeps everything organized. From your regular mails to the promotional Ads that show up, everything remains in order. Gmail proudly flaunts Email Marketing with “Promotions” section or tab in the interface. Various catchy offers show up inside the “Promotions” tab but the using has become a tad bit difficult with all those on liner ads without the images that used to show up.
In the past people would find the tab easy to use because of all the lucrative images which used to pull the attention of people like magnets. Now as they are hidden deep within the ads, a common folk has hard time finding it. One simply can’t get a clue as where to click to try out the gym that he’s dying to go to or to buy latest trendy pair of shoes that just arrived in the market. Now days you will have to navigate through the lines of writing before getting to the main part. Bored? Don’t be. Gmail has the solution of reading the ads line by line. Just enroll for Gmail’s Field Trial option and notice that your “Promotions” tab has become a feast for the sore eyes.
That’s right. New feature of Gmail gives the “Promotions” tab the visual lift it needed. To be a part of this “Field Trial” thing, simply sign up using g.co/gmailfieldtrial address. It’s a bit of a lottery so if you are chosen for the job, Gmail will extract the images from your promotional ads and show them directly using the new Grid-Style layout. Thus, you will be able to see important images that are there. Of Course, for that, you will need to have the “Promotions” tab enabled.
It must be said that with this new feature, the Email Marketers will have easier task at their hands of attracting people. More and more conversions and leads will kick in. The Advertisers will have a great opportunity where they will be able to bring their products to limelight even before the user opens up the email using this grid view. If a company has a verified google plus page, it can send a logo embedded into the email along with the offer just to let the users identify with the company. Wait, that is not all. You must type in the sender’s identity in 20 characters and the subject of the mail in 75. There is also a guideline about what the email should have inside and how.
So what happens if you don’t like the look of your promotional tab? Is there any way of switching back? Well, there is. You can simply click a button right at the top of your “Promotions” tab to switch back to the standard layout from grid if you don’t like it. There are a lot of new tweaks in this feature. Keep your eyes peeled to know more.
