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Making The Case For Open Leadership

Held on Monday, April 26th, 2010. This Webinar is the first of a four part series that looks at the ideas in the new book, "Open Leadership" (learn more at open-leadership.com)This Webinar covers the following:- How social technologies are creating the need for new type of leadership. - What it means to be open. - How to measure openness. - Case studies of open leadership

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Making The Case For Open Leadership

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  1. 1 Making The Case For Open Leadership Charlene Li Altimeter Group April 26, 2010

  2. © 2010 Altimeter Group

  3. More people visit Facebook than Yahoo! © 2010 Altimeter Group

  4. Create a culture of sharing © 2010 Altimeter Group

  5. How work really gets done Social technologies enable you to manage flat, distributed organizations © 2010 Altimeter Group

  6. It’s not about the technologies © 2010 Altimeter Group

  7. 7 It’s about relationships © 2010 Altimeter Group

  8. 8 Why is social hard? Because real relationships require that you give up control © 2010 Altimeter Group

  9. 9 The need for open leadership When people get what they need from each other “How open do I need to be? © 2010 Altimeter Group

  10. 10 Open Leadership Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals How to give up control, and be in command © 2010 Altimeter Group

  11. 11 The New Rules 1. Respect that your customers and employees have power 2. Share constantly to build trust. 3. Nurture curiosity and humility. 4. Hold openness accountable. 5. Forgive failure. © 2010 Altimeter Group

  12. 12 10 elements of openness Information Sharing • Explaining • Updating • Conversing • Open Mic • Crowdsourcing • Platforms Decision Making • Centralized • Democratic • Self-managing • Distributed © 2010 Altimeter Group

  13. 13 Explaining strategic decisions Open book management Managing leaks © 2010 Altimeter Group

  14. 14 Updating with every day stuff © 2010 Altimeter Group

  15. 15 Conversing: John Deere on Facebook © 2010 Altimeter Group

  16. 16 Open Mic: When people contribute © 2010 Altimeter Group

  17. 17 Crowdsourcing new Walkers flavour © 2010 Altimeter Group

  18. 18 Open platforms make it easy to partner and share Open architecture Open data access © 2010 Altimeter Group

  19. 19 Decision making models Centralized Democratic Distributed Consensus © 2010 Altimeter Group

  20. 20 Social technologies make distributed decision making possible Manage complex tasks Organizing for speed  170 employees  100 modules with “module owners”  One person makes the final decision in each module  65,000 employees  16 Councils, 50 Boards make strategic decisions  Joint leadership of each group © 2010 Altimeter Group

  21. 21 How decision making makes a difference What Cisco accomplished in 45 days in Fall 2009  Four major acquisitions • Tandberg (October 1) • Starnet Networks (October 13) • ScanSafe (October 27) • DVN (November 2)  Quarterly earnings (November 4)  Held major CIO conference  Led $5 billion debt offering  Strategic partnerships with EMC and VMWare  CEO had 125 client meetings © 2010 Altimeter Group

  22. 22 It didn’t happen overnight  Started in 2001  Accelerated with use of collaboration technologies  Increased cross-company priorities • 2 in 2007 to 30 in 2009  Increase executives involved in councils/boards • 100 in 2007 to 750 in 2009 John Chambers CEO of Cisco © 2010 Altimeter Group

  23. 23 Determine how open you need to be with information to meet your goals Explaining Updating Conversing Today Where we need to be Open Mic Crowdsourcing Platform Visit open-leadership.com (after May 1st) to conduct your own openness audit © 2010 Altimeter Group

  24. 24 Evaluate your decision making process  How do you currently make decisions? • Acquisitions, partnerships • Product development, branding/positioning • Budgeting, hiring  How effective is it?  How would involving different/more people have an impact?  How would greater information sharing improve decision making? © 2010 Altimeter Group

  25. 25 What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal © 2010 Altimeter Group

  26. 26 Action Plan  What kind of relationship do you want?  Determine how open you need to be to get that relationship. • More in the next Webinar on May 7thon creating an open strategy.  Conduct an openness audit of your information sharing and decision making processes.  Identify and understand where you have the biggest concerns about giving up control. © 2010 Altimeter Group

  27. 27 Upcoming Open Leadership Webinars  Developing & Measuring Open Leadership Strategies • Friday, May 7th, 10am PT (bit.ly/openleaderweb2)  Finding & Supporting Your Open Leaders • Friday, May 14th, 10am PT (bit.ly/openleaderweb3)  How Open Leaders Embrace & Recover From Failure • Friday, May 21st, 10am PT (bit.ly/openleaderweb4) © 2010 Altimeter Group

  28. 28 28 Thank you Charlene Li charlene@altimetergroup.com charleneli.com/blog Twitter: charleneli For slides, send an email to slides@altimetergroup.com Visit open-leadership.com © 2010 Altimeter Group

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