1 / 6

6 Steps to create an effective digital marketing strategy

Digital marketing is an inbound marketing approach that has set a benchmark by offering superior brand awareness and genuine leads to businesses and enterprises. All you need to do is to hire the best digital marketing agency in Toronto to reap all the benefits it has to offer.

charlessmithdigital
Télécharger la présentation

6 Steps to create an effective digital marketing strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 6 Steps to create an effective digital marketing strategy Digital marketing is no longer an option for any business or enterprise. Without a carefully crafted and implemented digital marketing strategy, you cannot survive in this cut-throat competition era. Digital marketing is an inbound marketing approach that has set a benchmark by offering superior brand awareness and genuine leads to businesses and enterprises. All you need to do is to hire the best digital marketing agency in Toronto to reap all the benefits it has to offer. However, before you start anything, you need to have a solid and powerful digital marketing strategy. It is a must thing to start. An ideal digital marketing strategy is open to amendment, practical, and flexible. Ensure that you follow some of the tips we have discussed here while designing your digital marketing strategy.

  2. Capitalizing on Micro-Moments and Micro-Blogging First, let's understand what micro-moments are. Micro-moments are those moments when people turn to their mobile or desktop devices to learn, discover, or buy something. Why these moments are essential because these crucial moments ask users to do something right away, most purchase decisions are made during these micro-moments. Also, customers expect a lot during micro-moments. Brands can optimize information they have and share it with consumers during these micro-moments. It is called micro-blogging. It is all about formatting information in a manner that quickly answers the queries or concerns of customers. Remember that people are always in a hurry when they are in a quest for information. They are impatient in the smartphone era. They will not likely read lengthy posts for a simple question. They want a simple answer for it. With micro-blogging, you can address their question easily and quickly to gain their attention. Hire the best SEO company in Toronto to avail this benefit of micro-blogging. They know how to do it to reap benefits. Entice Your Users with Video Content Video content is the next big thing in digital marketing. People love to watch videos. The popularity of Instagram and Facebook stories, Snapchat, and other video content marketing apps are living examples of this fact. Gone are the days when videos were meant for YouTube only. Now, video has made its way onto various platforms like Facebook, Instagram, Snapchat, and others. Text content is good, but video content is better in many ways. You can create different types of videos to explain things to your users. Explainer videos, product testimonials, product descriptions, interviews, and many more can be done with videos. Also, video content keeps users on a platform for a more extended period, improving conversion chances.

  3. Also, Facebook Live, Instagram Live, and other live video features can help brands to showcase their features and functionalities. Generating More ROI with Influencer Marketing Influencers are in demand worldwide. Influencers are individuals who are experts in a particular domain with a vast following. When an influencer posts something, people rely on that particular information. When you convince an influencer to post about your products or services, you will notice better engagement and conversions. The main reason why people connect with influencers is that they love the honest and transparent insight into products or services, and influencers offer precisely the same. A digital marketing agency in Toronto can help you find the best industry influencers who can promote your products or services on their social media pages or blogs. You can tie up with them with monetary or reward-based contracts.

  4. Ensure that you sign a contract with an influencer for the long term, as a one-time deal with an influencer is seen as inauthentic. When an influencer mentions your products and services for an extended period, people trust the brand. The new concept of nano-influencers is also in trend. Nano-influencers have followings between 1000-10,000 people, but they are taken seriously by their followers. Also Read: 8 Things to Look for in a Social media management company Go for Personalized Marketing Personalization is one of the great things you can do to lure your customers. They will love it immensely. It is the only way to bring strong, unbreakable relationships with your customers. We all know how Netflix offers personalized recommendations of movies as per your previous choices and viewing history. That is what you need to do. You have data of your customers, their buying and behavioral patterns, interests, likes, and other relevant information. All you need to do is to analyze this data and make personalized offers to your customers. Ask the best SEO company Toronto to develop a digital marketing strategy that focuses on people who are most likely to use your products or services. Even customers love personalization as it saves time and effort. They will become loyal to you for an extended period. All you need to do is use available data to know your target audience in a better way.

  5. Using Chatbots and Artificial Intelligence When customers are on your website, they need quick assistance when they are in crisis. If they want to know more about a product or service, or they want to know about payment details, you need to facilitate their requests immediately. Here, chatbots and artificial intelligence come into the picture. A chatbot is nothing but an AI-powered program that replies to customers' queries in a messaging interface. You can engage customers on the website, answer their questions, and solve their issues quickly. You can offer 24/7 customer service with the help of chatbots. Instant support is what customers would love to have.

  6. Email Marketing Automation Remember, emails are not outdated. Ask yourself how many times you check out your email every day. Email marketing is an old-school marketing approach, but it still works fine. Email marketing automation can help you automatically send emails based on the user's previous engagements and buying patterns. Automation helps to create personalized messages for customers as well as scheduling the messages at a perfect time. Conclusion Digital marketing is more interesting and exciting than ever before. Every day, new things are coming up to serve your customers better and improve their experience. You need to keep a sharp eye on details to ensure that you don't lag in the competition. Hire a digital media agency in Toronto that offers the best, comprehensive digital marketing services to make a real difference. Contact Us Company Name: Chameleon Digital Media Address: 667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone: +1(416) 644-8597 Email id:info@chameleondigitalmedia.com Website: https://www.chameleondigitalmedia.com/

More Related