Do You Wish to Get More Leads? Try a Lethal Combination of Web Design And Digital Marketing

1. Do You Wish to Get More Leads? Try a Lethal Combination of Web Design And Digital Marketing Imagine a situation where you are given only 10 minutes to visualize and judge a content piece of the website! You would probably prefer to watch something elegant and informative in comparison to something plain and confusing, isn’t it? Well, you are just like the other 66 percent of people around the globe who would do the same. Today, the breadwinner websites focus majorly on the aesthetics as well as the factors that influence the search engine rankings. ​Why? Because a website is the potential point of contact between a customer and the brand. Your business website might have a landing page, but if it fails to impress the customers, it is a veritable affair. Before moving ahead towards your journey of success, ask yourself the following questions.

2. 1. Is your website influencing the conversion and bringing leads? 2. Do you think that you outrank your competitors? 3. Does your website reflect your brand value? 4. Is it responsive? 5. Does your website index well on the search engines? If the answers to these questions are not affirmative, it is high time to think of redesigning your website from the digital marketing perspective also. The definition of a website goes much beyond just function and visibility; rather, it is more of leads and engagement. A collaborative effort of the digital marketers and ​web design company helps you out-reach the competitors, and optimize the website both from back-end and front-end both. If you wish to know more about the tangible ways in which web design affects digital marketing, keep scrolling down. Does web design influence SEO? A no brainer yet overlooked factor during web designing is SEO. You may incorporate every element on the website but forgot to consider SEO, which deems the ranking, then you need to redesign the website.

3. Since the emergence of the Panda algorithm, duplicate content is almost like a crime. Crawlers are likely to avoid crawling and indexing your website if it has duplicate content. So why drive them crazy and have a devastating impact on the website? Hence, while redesigning, it is wise to consider Google’s requirement and also the mobile-first indexing. Tailor your content pages in a way that they are easily accessible, add outbound links, and implement the right digital marketing strategies. Every element included on the website should be optimized and perform seamlessly across mobile devices. From the back-end point of view, incorporate necessary information, like custom meta descriptions, Alt tags that can have a positive influence on the rankings. Does your web design optimize the Conversion Rate Optimization (CRO)? Its rightly said the way you represent your brand on the website is the way it is persuaded by the end-user. Web designing is all about building credibility and authority. Imagine that you need to buy a house in Canada, but the realtor site shows images of Australian houses. Would

4. you trust that website ever? That being said, you need to work immensely behind designing a website that conveys the meaning & perspective of the brand. While doing this, a few important things to observe are fast loading, elegant design, easy navigation, attractive, and creative themes. Trust us, your website is likely to reap huge benefits if you blend every element perfectly. Does your web design impact User Experience? It has become the thumb rule for the ​digital media agency to keep the user experience above everything else. Google judges an exceptional web design based on the user experience it imparts while browsing. For ensuring your website’s user experience, check the speed of the website, does it load within seconds? Does it support lazy loading? Does it provide an explicit browsing experience that has the potential to bring multiple clicks? Keep a check on the non-performing pages, if required, you can remove them even. Perform an audit of the site and find out whether a web page complicates the navigation or not. Whatever you do, your primary goal is to satisfy the user. If required, you can read some authentic guides on how elements and emotions make users act on the website. How does your web design affect branding? It would be a nightmare to see your potential user bounce back from the website. Any technical malfunction or low loading speed can completely dishearten a visitor, forcing them to leave the website. Hence while designing a website, check that any element is not deteriorating the website’s quality.

5. Branding and Conversion Rate Optimization is highly correlated, and a stunning website can definitely change the perception towards it. Color, Logo, and images, everything should be unique and reflect the ideology & aesthetics of the brand. Digital marketing & web-design: A killer combination that ensures success: It wouldn’t be wrong if we say that digital marketing is much more beyond what we imagine when it comes to web design. A great design influences engagement and leads for the future. It has the potential to reduce the bounce rates and promote the brand in the best possible way. Embrace the changes and trends emerging in web designing, as well as digital marketing, in order to get commendable results in the future.

6. Contact Us Company Name: ​ Chameleon Digital Media Address: ​667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone:​ +1(416) 644-8597 Email id:​info@chameleondigitalmedia.com Website:​​https://www.chameleondigitalmedia.com/