Everything that you need to know about PPC terms

1. Everything that you need to know about PPC terms If you want to start a PPC campaign for your business, you first need to know about the industry jargon, at least for PPC. Sometimes, you might not know the words or phrases in the report sent by the PPC agency Toronto, and you have to ask them about them. Better to know some most used PPC terms popular and used by PPC experts in daily life. This post will discuss some of the most used PPC jargon that you should know about. Search Engine Marketing Search engine marketing or search engine optimization is a digital marketing approach that promotes a website by performing various SEO activities. The main aim is to improve the page’s visibility in the search engine results.

2. Bid A bid is an amount that you will pay for each click on your PPC campaign. You can set a maximum bid for your keywords. Nevertheless, what you pay for the click will be determined by Google Adwords in real-time. You can also opt for automatic bids for keyword optimization to get maximum clicks or conversions. Ad Extensions It is the additional information that you can show to your users in your Google ad. Some information is business location, email address, phone number, business ratings, and others. You can also add reviews, price, call, app, callout extensions. Furthermore, Google can also add automatic extensions such as consumer ratings, previous visits, seller ratings, etc. Ad Group A group of keywords that are used in the ad. Generally, 5 to 10 keywords are used per ad. When there are one or more ad groups, it becomes an ad campaign. Ad Rank The Ad Rank is the position of the ad. Ask the SEO company Toronto to calculate the ad rank. They will look at bid and quality scores to determine the ad rank. If the ad rank is low, your brand’s position on Google is higher. Analytics Analytics is what you need to run PPC campaigns successfully. It is meaningful data gathered by data scientists from marketing campaigns and other sources. You can analyze this data to get a better understanding of consumers. With such data at your side, you will be able to make meaningful business decisions. Budget You need to set a budget for your PPC campaign in advance to ensure that you don’t overspend. It is an estimate of all costs for the campaign. You need to sit with your PPC experts while making a daily budget to ensure that you make a budget that serves the core purpose.

3. Call to Action You will find a hyperlink in websites or Google Ads that ask users to take appropriate action. It might be redirecting to another page or filling a form, or purchasing a product. Bounce Rate It is the percentage of users who visited your website but abandoned it after viewing just one page. To ensure the success of your campaign, you need to lower down your bounce rate. There are many ways you can do it. For example, you can lower your home page’s bounce rate by matching ad copy and the page’s content. Also, you can make your website content more relevant, original, engaging, and highly readable. Click-Through Rate It is the percentage of ad clicks out of the total ad impressions. If your CTR is high, it means your ad is performing well for the keywords you have selected. Cost Per Click Cost per Click is the total cost you have incurred for one click. The cost is set by a company such as Google or Facebook. Engagement Rate It is the amount or rate at which users engage with the ad after noticing it. It is calculated by the number of engagements by the number of ad views. Google Ads An up-and-coming platform for digital marketers. Here, advertisers can pay to run PPC campaigns for their brands. Also Read: Questions to ask to the PPC agency before hiring Impressions It is the number of users who have seen your ad. You will get a detailed report about the impressions for your ad in Google Analytics. You can add more keywords and budget if you are not impressed with the impressions.

4. Interaction Rate Generally, interaction rate is used to know how users are interacting with your ads. It is the percentage of people that click on the ad when they notice it. Keyword Planner It is a Google AdWords tool that helps a PPC agency Toronto find keywords and phrases for any particular brand. Apart from finding ad keywords, this tool is also used to find blog topics, SEO keywords, and website content. Landing Page It is the page where you want users to visit to get more leads. When a user clicks on your ad, he will be redirected to this page to convert them. It might be a sales copy, discount or sale information. Quality Score If your ad is not relevant to what people are searching for, there is no need to run a campaign or hire an SEO company Toronto. The quality score determines the extent of your ad and its relevance to what people are searching for. Google considers many things such as keywords, bids, landing page relevance and then calculates keyword quality score. If the quality score is higher, you will pay less per click. You need to ensure that your campaign’s keyword quality score is higher by including your keywords in the ad headline, description, URL, and landing page. Remarketing It is all about showing your ad again to people who have visited your website in the past. Remarketing ensures good conversions as per the latest data suggestions. Furthermore, the cost per click for remarketing is far lesser than the cost per click of a new PPC campaign. Conclusion These are some of the PPC glossary terms that you need to know. If you know these terms, you would understand your PPC campaign by a PPC agency Toronto much better.

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