How to Save Your SEO Efforts Against Zero Click Searches?

1. How to Save Your SEO Efforts Against Zero Click Searches? You no longer turn your face when someone on your website does not enjoy the user experience. Google has clearly said that user experience is one of the most prominent ranking factors. Even if hundreds of algorithm updates come, the user experience will be the most vital factor Google will consider while ranking your website. Google’s aim is very clear. Google wants to ensure that when a person type keywords in the search bar, he must find the information that perfectly satisfies the search intent. That is why Google will show relevant web results and ensure that the user gets a good user experience while visiting the page. However, SEO marketers are unhappy with a new SERP feature called a zero-click search. This post will discuss everything you need to know about zero-click searches and why you need to take proactive measures to improve your search traffic even if this zero-click search remains. Even if you have hired a digital marketing agency Toronto, you need to discuss this with them to save your SEO efforts against zero-click searches.

2. What is a Zero Click Search? You must have noticed certain search results when some text is typed in the search bar. For example, if you type “what are the ten reasons to trust Magento?” Google will show relevant web pages. It was a traditional method to show results based on the relevance and quality of the question asked in the search bar. With a zero-click search, you will see search results with required information related to the search query at the top of the SERP. You might just read it and avoid clicking on the link as you have already got your answer. This is the part that digital marketers don’t like. You have put your optimum efforts to secure the first result on Google SERP, and now users don’t click on your page as the answer already appears on the SERP. People stay on SERPs only as they don’t find any motivation to click on the web page as the answer appears there only. Zero click searches might impact your SEO efforts. However, Google does not see it in that way. Google refuted the claim by noting that web pages receive more click-throughs than before. Why does Google support zero-click searches? Before discussing how zero-click searches impact your SEO efforts, let’s discuss what Google thinks about zero-click searches. Search behavioral patterns are changing. For example, if you are looking for weather forecasts, sports, currency conversions, and other factual information, you will get the information on the SERP page. You don’t need to visit any displayed links to get information. Google believes that such factual information must be delivered to the searcher quickly and effectively. They don’t need to go to the web page to find the information. In addition to that, when someone searches for local stores or local information, they will get information about the store on the SERP page only. Furthermore, when a person searches for something and redirects him to an app, it is also called a zero-click search. For example, if you search for a movie show, you will be redirected to a streaming app or a social media app.

3. These facts are disturbing to SEO marketers as they are putting all white-hat SEO techniques to drive more traffic and leads. Zero click searches directly affect the websites that rely on organic traffic. They are two types of zero-click searches: featured snippets and Google Knowledge Panels. What can you do to adopt zero-click searches? Just join the train if you cannot ask Google to remove these zero-click searches. Here is a list of things you can do to beat zero-click searches and improve your click-throughs. Also Read: 9 Tips To Grow Your SOCIAL MEDIA MARKETING Own the featured snippets or position zero on SERPs The first thing you can do is inform Google to exclude your web page from SERP’s featured snippets. Yes, it is possible. However, you can also ask Google to opt-in. You have two choices; you can choose any of them. Now, if you opt-out of these snippets, you might lose some traffic. However, you can still be in the game and earn traffic and leads. On the other hand, you would gain much more if you opt-in for a featured snippet. However, it is a challenging thing to get a featured snippet. Here is a list of things you can do to win a featured snippet. ● Do your website’s technical SEO audit and look out for any featured snippets you might have. Write content so that you have the best possibility to have a featured snippet. Also, content should be original, highly readable, and engaging to rank in the first top ten search results. Go for long-tail keywords with a good click per search. ● ● Leverage your Google My Business Listing Ask the best SEO company Toronto you have hired to create a Google My Business page. Once you have your Google My Business listing, you can rank in Google Maps Local 3-Pack. Now, you can add your business name, address, phone number, website, reviews, and other crucial details.

4. Use Schema Markup Google can easily fetch your data when you have used schema markup. You need to have schema markup for web pages. When you combine it with your GMB listing, you will be able to impress Google with rich information, leading to more clicks and conversions. Conclusion Don’t panic for zero-click searches. You can do much more with zero-click searches too. There is nothing to worry as you can still get higher visibility and clicks even with zero-click searches. Hire a digital marketing agency Toronto with expert SEO professionals who can solve this issue. Though the topic is complex, you need to remember that when you put right-hat SEO efforts, you will get the pie, no matter what happens. Contact Us Company Name: Chameleon Digital Media Address: 667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone: +1(416)644-4597 Email id:info@chameleondigitalmedia.com Website: https://www.chameleondigitalmedia.com/