Relationship between social media and SEO

1. Relationship between social media and SEO The digital marketing practices have become inseparable with the businesses in the era of digitalization. A holistic digital marketing strategy has many branches and search engine optimization and social media marketing are two primary components of it. However, both these techniques look distinct, but there are far more confluence and crossover that we sometimes fail to understand. If we have to be funny here, we can say that social media and SEO are like a couple who are dating but don't want to share their relationship with the world. Social media Vs SEO First of all, let's understand both of these strategies. Social media marketing is all about reaching out to your target audience through social media networks such as Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube. You can also share your content links and create high-quality content such as images, infographics, videos and podcasts. a ​social media agency​ can help you out in designing and implementing your social media marketing campaign. Whereas search engine optimization is a strategy to boost your ranks on the search results on various search engines. A keyword-based digital marketing strategy helps to get more traffic on your website full of genuine leads. There was a time when search was the biggest source of leads, but in recent times, social media networks are getting ahead more than organic searches. However, both of these critical components of the digital marketing tree are not competitive but can be combined to amplify the results. They can very well complement each other and take the campaign to the next level.

2. How to interconnect both of these strategies to gain optimum results? How about naming it a Social media SEO strategy? Let's discuss this innovation to make more sense to explore the complicated relationship between the two. Social media SEO strategy Social sharing buttons on your website A common practice you can see on any website where small social media icon buttons are placed on the header or the footer of the website's home page. A noticeable thing here is that search engines such as Google have started to use social media sharing data for search engine influences. If a visitor comes to your website and he/she likes your blog, there must be visible social sharing buttons to share content on different social media platforms. This is an effective strategy to improve your search engine rankings and at the same time, website traffic too. Integrated keyword strategy You must have the keyword strategy for your SEO practices. If you don't, hire a firm offering ​SEO services in Toronto​ and they will make one. Take the same strategy and apply it to your social media engagement as and when it is suitable. However, don't misunderstand this advice. Don't start posting tweets full of keywords. It will take you nowhere. Instead, make effective and impactful social media messages to engage your target audience. By using most performing keywords in your social media marketing, you can reach out to the maximum audience. Share your content links on social media platforms It is another way to drive your social media followers to your website or your content pages. Whenever you get some blog post links, approved guest post high-authority links or videos on YouTube or other platforms, share links on social media platforms to inform and educate your audience about your business and offerings. From

3. special offers to industry news to influencer blog posts, share everything on social media platforms to engage your target audience with right and informative content. Incorporate links into videos and presentation content If you don't have added videos in your content marketing strategy, please do as people love watching videos compared to reading text. Also, presentations are becoming a new trend to share content. The best example of a presentation content network is SlideShare. When you post videos on YouTube or presentations on SlideShare, don't forget to put links to content or blog from your website. It will get you more traffic and inbound links too. For example, if someone is writing a blog or an article related to your content, he will also include a link from the video or presentation. The similarity between social media and SEO Both are popular internet entry points The number of searches Google receives per day is approximately 3.5 billion and the total number of active social media users are believed to be 3.48 billion. This simply refers to the massive popularity of these both components of the digital marketing strategy. This is also the reason why marketers should use both these techniques to an optimum level to reach out to the target audience. People use both to get answers The main purpose of the search engines is to answer the questions typed by the people. People generally search for answers to particular questions and this is the primary purpose. Social media is not particularly useful for answers, but people log on to know what people are talking about right now and what their friends and connections are doing. Both of them are brand touch-points What will you do to vet a particular brand? You will either search the company on Google or search it on the social media platforms. If a user finds it difficult to find you on the search and social media, it simply means that you are not putting enough efforts for your business's digital marketing strategy. Conclusion Both SEO and social media are interconnected and can be used together to serve the core purposes of increasing traffic to the website and to increase brand presence on the digital sphere. Design your digital marketing strategy in a manner that you incorporate both of these components in an effective and meaningful manner.

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