Use These Social Media Strategies to Upscale Your SEO Activities

1. Use These Social Media Strategies to Upscale Your SEO Activities Most of the enterprise-size companies today have a separate department for carrying out organic SEO and social media within the marketing domain. This is unfortunate because social media marketing goes hand-in-hand with SEO. Hence, it is imperative especially for large organizations to have the social media team and SEO teamwork as a collective force. To achieve this endeavour, we have laid down a few strategies that will assist you in working in such an environment. However, to execute these strategies to the optimal capacity, it is essential to affiliate with a reputed ​SEO company in Toronto ​that can help you create the best opportunities to get your site ranked using effective social media strategies. So, without further delay, let’s get started. Create Link-Building Opportunities This is the number one social media strategy to upscale your SEO activities. However, it is also the hardest of them all. The tricky part is not the execution but the way it is received by the target audience, which is not in our control. The problem is further compounded due to its passive nature, and it totally depends on the action from a third party without any direct pitch or prompting. In simple terms, this is how social media is used to promote your content.

2. Site owners and content creators hardly link to content that they are unaware of. This way, a lot of quality content that took hours to get produced receives little or no social promotion. You will be surprised to know that organic and paid social promotions are the only way to promote content. However, it would be best if you also strategized to use them together. How many times have you come across a piece of content linked to a social post which looks excellent, but you save it for later? Several times, isn’t it? This also means that this piece of content has created the right impression, which you will use to cite and link in one of your blogs. Always remember this fact: ​People can’t link to something that they are unaware of. Hence, social media is one of the significant ways to get your word across to the content creators and let them know that you have got something that’s link-worthy. Key Pointers 1. Develop a strategy for the social promotion of your content. Here, you need to include where you share, which might vary based on the type of content generated. 2. Have a defined process to ensure that the sharing strategy is executed for every new piece of content. 3. Always have a list of your best evergreen content handy and updated. Schedule it to be reshared regularly. ​Keep this in mind: ​Today, on social media networks, an individual post has only a small portion of the potential audience. Boost Positive Brand Mentions In an ​on-stage conversation with Eric Enge of Stone Temple Consulting at Pubcon Pro 2017, Google’s Gary IIIyes spoke about how Google might use online social mentions of a brand. He said in case a particular brand that is currently unrecognized by Google starts to get a lot of online mentions, it could cause Google to see them as an “entity.”

3. He further added, “…the context in which you engage online, and how people talk about you online, actually can impact what you rank for. ” The one peculiar thing to notice here is a crucial phrase: not “​how high​ you rank for something,” but “what you rank for.” In simple words, it means that there might be certain queries for which your brand does not rank currently; However, through online mentions, Google recognizes that people view you as relevant for those queries. Key Pointers It would be best if you did everything possible to boost positive mentions of your brand on social media and public forums. To achieve this, 1. Create a growing audience of true brand fans on social media. 2. Encourage them positively whenever they promote your brand online. Develop Partnerships While it is excellent to share your content on social media systematically, there is a growing shift towards employing social to build strategic relationships resulting in potential partnerships. It is a known fact that it has become difficult to reach the target audience organically these days. This goes to show that it is the perfect time to utilize social media to foster relationships, unlike any other marketing channel.

4. You need to divert your attention to two levels of relationship-building when it comes to social media with the help of a professional ​social media agency​: Brand Fans This will have a positive impact in spreading the word out for your content and build more positive brand mentions on social media. ​Always keep this in mind: ​Active social media users who love your brand are the unpaid advocators who provide the much-needed effectiveness for free. Organic Influencers Organic influencers are those social media account holders who can influence your brand using Google’s E-A-T formula. They are an extremely vital component for your brand as any positive endorsement shared by them, or noteworthy mention of your products/services will have a significant impact on your target audience. Key Pointers 1. Try to switch most of your social media efforts to relationship building using these two levels mentioned above. 2. For each of the levels, create a list of the accounts you wish to target for relationship building. Ensure that each of these gets regular attention.

5. 3. Your ultimate objective should be to develop an authentic relationship with your top fans and organic influencers. You need to go beyond robot-liking the post. The only way to do that is by becoming someone valuable to those people. The best way to build engagement is by answering their specific queries or providing useful information about a project talked about. So, which of these social media strategies are you going to use to upscale your SEO activities? Contact Us Company Name: ​ Chameleon Digital Media Address: ​667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone:​ +1(416) 644-8597 Email id:​info@chameleondigitalmedia.com Website:​​https://www.chameleondigitalmedia.com/