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Learn about the evolution of polling techniques, factors influencing public opinion, and the impact of demographics on voting behavior. Explore key terms like random sampling and tracking polls to understand how polls shape political discourse.
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AP GOVERNMENTMR. LIPMAN CHAPTER 11 POLLING
George Gallup – founder of modern polling Modern form of public opinion polling begins in the 1930s Straw polls- very unscientific because it asks people to send in their responses
Rule: Do not allow respondents to select themselves as part of the poll {why the internet is not a good polling measure} Political Socialization: Parents are greatest factor early but then peer groups become more important
First predictor of how someone will vote is party affiliation Second predictor of how someone will vote is religion Most Americans currently identify themselves as moderates
What are the ideological self-identifications of first-year college students?
Key Terms to Know for Polling Random Sampling Quota Sampling Stratified Sampling Push Polls Tracking Polls Exit Polls Filter Questions