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allisonsenglishtidbits.blogspot PowerPoint Presentation
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allisonsenglishtidbits.blogspot

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allisonsenglishtidbits.blogspot

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  1. allisonsenglishtidbits.blogspot.com

  2. athletics.psu.edu

  3. Brand • Brand Name • Trademark • Brand Personality • Brand Equity (Top Brand Equities) • Develop – Brand in a class of products • Link – Brand with emotional connection • Help – customers believe what you want them to believe about your brand

  4. Types of Brand Strategies • Manufacturer Brand • Intermediary Brand • Generic Brand

  5. Manufacturer Brand • Multi-Product Branding • Multi-Branding • Co-Branding

  6. Intermediary Brand northbendace.com http://www.cabelas.com

  7. Generic Brands

  8. Develop Brand Names • Offer a benefit • Be simple • Be different and positive • Reflect an image • Be previously unregistered