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Knowledge of and Vigilance toward Security and Privacy Risks by Facebook Users

Karen H. Smith Garry L. White McCoy College of Business Administration Texas State University-San Marcos. Knowledge of and Vigilance toward Security and Privacy Risks by Facebook Users. The Problem. Identity theft – 10 million Americans in 2008 Cybercrime – up 668% from 2001-2009

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Knowledge of and Vigilance toward Security and Privacy Risks by Facebook Users

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  1. Karen H. Smith Garry L. White McCoy College of Business Administration Texas State University-San Marcos Knowledge of and Vigilance toward Security and Privacy Risks by Facebook Users

  2. The Problem • Identity theft – 10 million Americans in 2008 • Cybercrime – up 668% from 2001-2009 • Social sharing increases risks • Facebook – 500 million active users • Benefits – enhance relationships • Risks – privacy and security

  3. Knowledge • Federal Privacy Act of 1974 (Federal Trade Commission 2007) • Importance of knowledge about security and privacy risks (Nowak and Phelps 1995; Peltier, Milne, and Phelps 2009; Anderson 2010)

  4. Vigilance • Vigilance construct (Matthews, Davies, and Holley 1993) • Importance of vigilance (Ramsey and Venkatesan 2010; Reisz 2005) • Vigilance uses cognitive resources (Warm Parasuraman, and Matthews 2008 • Vigilance decrement (Parasuraman 1987) • Privacy paradox (Norberg, Horne, and Horne 2007)

  5. Narcissism • Narcissism construct (Raskin and Terry 1988) • Narcissism and Social Networking (Buffardi and Campbell 2008)

  6. Hypotheses • Consumers who lack knowledge about how to protect themselves from the security and privacy risks of Facebook tend to be less vigilant than knowledgeable consumers. • Consumers who are concerned with security and privacy on Facebook tend to rely on technology for protection rather than their own vigilance. • Consumers who are narcissistic tend to post more personal information on Facebook. • Consumers who are narcissistic tend to be less vigilant than other consumers.

  7. Research Methods • Focus groups – funded • Nationwide survey –funding needed • Measures • Knowledge (objective test developed by researchers) • Narcissism scale (Raskin and Terry 1988) • Vigilance (scale developed by researchers)

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