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Significant ROI Growth from e-Detailing in Primary Care Cardiovascular Sales (2011)

This report analyzes the return on investment (ROI) for primary care cardiovascular product sales in Canada from January to December 2011. Key findings show a compelling 650% increase in sales from previously uncovered regions after launching a national e-detailing campaign, which cost $23,625. Sales grew from a baseline of $8,739 to an impressive $425,843, resulting in a return of $394,000—an astonishing 17.5 times ROI. The report includes data on sales rep territories, inside sales rep impacts, and detailed cost calculations, showcasing the effectiveness of targeted sales strategies.

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Significant ROI Growth from e-Detailing in Primary Care Cardiovascular Sales (2011)

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  1. Rx Primary Care ROI

  2. Sales by FSA from January to December 2011 FSA’s contained within a traditional sales rep territory can be impacted by Inside Sales Reps Stittsville, Ontario (K2S) *FSA sales data provided by IMS Brogan **Primary care cardiovascular product

  3. Sales by FSA from January to December 2011 FSA’s contained within a traditional sales rep territory can be impacted by Inside Sales Reps Beechy, Saskatchewan (SOL) *FSA sales data provided by IMS Brogan **Primary care cardiovascular product

  4. Sales in Uncovered Regions of Canada (From September 2010 to December 2011) 650% Sales Increase! New Indication Approved e-Detailing begins *Primary care cardiovascular product **Data provided by IMS Brogan

  5. Demonstrated ROI for Primary Care Brand • Client launched National e-Detailing campaign • Cost to promote products in uncovered regions was $23,625. • Baseline sales in January 2011 were $8,739 • Total Sales for 2011 in the uncovered regions were $425,843! • That’s a return of $394,000! 17.5 times ROI! *Primary care cardiovascular product **Data provided by IMS Brogan

  6. Return on Investment Primary Care Brand - 5552 Call Attempts Completed - 1765 HCPs Detailed - 32% Success in Detailing HCPs - Cost of 3 ISRs - $117,000** - Cost per HCP Detail - $66 *Data collected and cost calculations from February to May, 2012 **Cost of 3 ISRs is over 4 months

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