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2011 SEDF MARKETING update

2011 SEDF MARKETING update. WWW.SEDF.BIZ. What’s New Landing Page – IN PROGRESS Site Selector’s Area Demographics Page Monday Memo Archive Links Page. Facebook and Twitter. SEO – Search Engine Optimization High Volume of Small Business Usage Real Time Information Source

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2011 SEDF MARKETING update

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  1. 2011 SEDF MARKETING update

  2. WWW.SEDF.BIZ • What’s New • Landing Page – IN PROGRESS • Site Selector’s Area • Demographics Page • Monday Memo Archive • Links Page

  3. Facebook and Twitter • SEO – Search Engine Optimization • High Volume of Small Business Usage • Real Time Information Source • Information Gone “Viral” – Viral Video • Post is reposted or written about so much it takes on a life of it’s own • Typically means the content reaches 100,000 hits in a few hours, often crashing websites from too much traffic as people pass along the information. • Tools • Wall • Blanket Message to Fan Base (213+) • Analytics on Posts • Discussion Tab – additional MM Archive • Events Tab

  4. Monday Memo • New Cleaner, More Professional Format • Stronger Recipient List – More Engaged Readers • Analytics • Who • Times Opened • Links Clicked • Number of Times Links Clicked • Forwarded to a Friend • Liked It • Re-tweeted It

  5. Site Selector Hard Copy

  6. Benefit of Membership in the Oklahoma City Regional Partnership • Online Company Database • Internal Customer Service Tool

  7. Retail Blitzkreig 7-Eleven Academy Albertsons Aldi Grocery Ann Taylor Applebee’s Barnes & Noble Belk Best Buy Biggby Coffee BJ’s Restaurant and Brewhouse Borders Brixx Pizza BucadiBeppo Burlington Brands Capriotti’s Sandwich Shop Carrabba’s Italian Grill Central Market Cheddar’s Casual Café Chick-fil-a Chipotle Coldwater Creek Corral West Ranchwear, Inc. CostCO Darden Restaurant Group Dick’s Sporting Goods Factory Connection Famous Famiglia Pizzeria Furr’s Family Dining Gander Mountain Hy-Vee Grocery InterUrban Jason’s Deli Jimmy John’s Gourmet Sandwiches Johnny Rockets Johnny’s Lunch Jumbo Foods Kroger La Madeline Le Pain Quotidien Lushberries Frozen Yogurt Macaroni Grill Marble Slab Creamery McCormick and Schmick’s Mellow Mushroom Michael’s Moe’s Burrito’s Nrgize Lifestyle Café Olive Garden On the Border Orange Tree Frozen Yogurt Outback Steakhouse Panda Express Panera Bread Paradise Bakery Pet Smart Pilot Travel Centers Pink Berry Pizza Patron Planet Hollywood Qdoba QuikTrip RaceTrac Red mango Red Robin Rib Crib Rosa’s Mexican Café Safeway Grocery Saladworks Taco Villa Tanner Factory Stores The Children’s Place Tilted Kilt Toys R Us Trader Joes Grocery United Supermarkets Valero Wagamama Western Sizzlin’ Which Wich? Zpizza REQUIRE FRANCHISEE TWO SEDF CONTACTS THREE SEDF CONTACTS

  8. Polygon trade pull study

  9. SEDF/SHBA Relocation Ads (Shared Cost)

  10. Lower Tier supplier contact Save Money in Shawnee Direct Mail Direct E-Mail Smile & Dial

  11. Google Analytics • 247 People Visitedwww.sedf.biz • Views ranging from Shawnee to South Africa & Singapore • Visitors averaged 2:28 minutes on www.sedf.biz • They visited an average of 3.16 pages • Most Popular Pages • Links • Contact Us • News & Updates • Business Resources

  12. Other Items of Note • Comparative Surrounding ED Organization Report • Comparative Report on Availability of Retail Incentives • Manufacturers and Major Employers Handout • SPS Long Range Plan, Growth and ED Report (Included in your packet)

  13. Additional Non-Paid Marketing • Journal Record Coverage • sips downtown kafe • TDGI • Square Feet • Shawnee Outlook Coverage • Report Card • Mom & Pop Data • National Retailer Data

  14. SEDF Annual Marketing Expenditures

  15. Shawnee’s Awesome… Trust Us! • Having any available data on hand affords us the ability to validate our sales pitch, not just ask them to “Trust Us”. • The logic of validation allows us to move between the two limits of dogmatism and skepticism. ~Paul Ricouer

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