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Enhancing Community Engagement Through Effective Communication in Tribal Mentoring Programs

This presentation by Jamie Jobe and Anne Wang focuses on developing a robust communications plan for the 7th Generation National Tribal Mentoring Program, emphasizing sustainability. Key aspects include identifying target audiences such as youth, parents, mentors, and tribal leaders, crafting clear messaging, and utilizing various marketing tools like social media, flyers, and PSAs. The goal is to create community support and make mentoring a central part of community norms, building enduring partnerships that foster a better living environment through effective outreach.

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Enhancing Community Engagement Through Effective Communication in Tribal Mentoring Programs

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Presentation Transcript

  1. 7th Generation National Tribal Mentoring Program Communications and Marketing Through a Sustainability Lens TMC Sustainability Meeting Presenters: Jamie Jobe and Anne Wang

  2. Communications Plan • What do you want to achieve through communications? Sustainability!!! • Identify your target audience • Strategy for delivery • Message • Tools A successful communications plan can help make your program part of your community’s norms and traditions

  3. Community Support Consistent and effective communication with key groups createsbuy-in from community members and can provide a broad-based support system for sustainability of your project Who is your audience? • Youth • Parents • Elders • Mentors • Tribal Leaders • Schools

  4. Community Engagement Community Engagement is the process of building relationships with community members who will work side-by-side with you as an ongoing partner, in any and every way imaginable, building an army of support for your mission, with the end goal of making the community a better place to live Once you know who to engage, how do you engage them?

  5. What is an Elevator Speech? • Adaptable Problem Statement Message Triangle • Identify what your mentoring program addresses (problem statement) • Identify how your mentoring program is reducing or eliminating those issues (strategy) Program Strategy • Show your audience • how they can help • (call to action) Call to Action

  6. Creating an Elevator Speech • Make it Simple • Strike a Chord Develop a clear, consistent message about the importance of your mentoring program's goals

  7. Marketing Tools Marketing Tools • Facebook/blog • Twitter • Flyers • PSAs • Press Releases Make your program visible and emphasize your successes

  8. Mentor Recruitment Flyers

  9. TMC Brainstorm • Where are the best places to put your flyers? • Do you need permission? • What do your flyers say?

  10. Questions?

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