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You CAN become Metric Mavens

Join Ashley Boyd, Campaign Director at MomsRising, as she sheds light on the crucial role of metrics in building a family-friendly nation and advancing women's economic equality. Discover how to grow the movement through strategic goals, effective communication, and engaging underrepresented communities. By utilizing qualitative feedback and actionable metrics, you can learn how to measure success and adapt tactics to maximize impact. This session will empower you with insights to better track your organization's mission and drive meaningful change.

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You CAN become Metric Mavens

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  1. You CAN become Metric Mavens Ashley Boyd Campaign Director, MomsRising Mamás Superándose MomsRising.org

  2. Metrics don’t fall from the sky Organizational Mission Top Line Goals Key Results Areas Associated Metrics

  3. Mission & Top Line Goals MomsRising Mission: To build a more truly family-friendly nation, as well as to work toward the economic equality of women and mothers. MomsRising Top Line Goals:  Grow the movement, garner media coverage to change the culture, win legislative policy changes, engage with traditionally underrepresented communities, experiment and learn new online and on-the-ground tactics, and listen to and serve our members/our constituency.

  4. Focus on Key Results Area #1 Goal: Grow the Movement Matching Key Result Area (#1): MomsRising is building a strong multicultural movement of people who care about family economic security and well-being.   Associated Metrics:

  5. Medicaid Action Alert #1

  6. Metrics Review Process • Metrics Monday Review of spreadsheet (we’ll take a peak at this shortly!) – full staff • Qualitative feedback (email, Facebook comments, blog comments, etc.)– full staff • Deeper analysis – issue teams

  7. Qualitative Feedback

  8. What’s going on? Hypothesis (Based on Historical Data) • Call to action didn’t focus on urgency of the issue and our opponents • Additionally, we’re facing a unique media & political context creating a drumbeat about threats to the country as a result of the growing federal debt

  9. Medicaid Action Alert #2

  10. Metric Mondays – Action Alert Metrics

  11. Metric Mondays – Website Metrics

  12. Metric Mondays – Social Media Metrics

  13. Building on Successful Messaging

  14. Leveraging Personal Stories

  15. Leveraging Personal Stories

  16. Q & A • Questions • Resources to share • Ideas/Reflections

  17. Final Thoughts • Measuring is important but what you measure is really important. • No “one-size-fits-all” metrics for all situations or organizations. • Choose metrics that will give you the information you need to meet your specific organizational goals/mission.

  18. Thank Youashley@momsrising.org

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