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HLL Project Sakthi

Launched in 2001, HLL Project Sakthi aims to empower rural communities by creating income-generating opportunities and enhancing distribution reach in underserved areas. Operating in over 50 villages across 15 states, the project has successfully established more than 31,000 entrepreneurs, fostering local economies through micro-finance and micro-enterprises. Partnering with organizations like ICICI Bank and Care India, Project Sakthi embodies HLL's commitment to "thinking globally, acting locally" in the FMCG sector, tapping into the vast potential of rural markets.

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HLL Project Sakthi

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  1. HLL Project Sakthi Class Discussion

  2. Hindustan Lever • HLL formed in 1956 • HVM- Lever Brothers – United traders limited • “ thinking globally, act locally”

  3. Market Environment • FMCG sector – low levels of urban industry growth • HLL decision to kill several brands • Rise of Marico, Cavin Care and others • ITC’s FMCG ambitions • Untapped rural markets

  4. HLL Project Sakthi • Started in the year 2001 • Creating rural income generating opportunities • Increasing rural distribution reach • Micro finance to Micro- enterprise

  5. HLL Project Sakthi

  6. Project Sakthi – Growth • Nalgonda – 50 villages • 15 states in India • > 31,000 Sakthi Entrepreneurs • i-Shakti - an IT-based rural information service

  7. Project Sakthi Partners • ICICI Bank • Care India • AP Online • DWCRA

  8. Organisations in Rural Markets • MART • Rural Relations • DSCL • ITC • Project Sakthi- The HLL counter offensive

  9. Ok, that’s all for the day Thank You

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