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The National Disability Authority is

The National Disability Authority is the independent state body providing expert advice on disability policy and practice to the Minister, and promoting Universal Design in Ireland. Accessible Communications. Best practices and practical experiences Shane Hogan May 2013. Agenda. Web

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The National Disability Authority is

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  1. The National Disability Authority is the independent state body providing expert advice on disability policy and practice to the Minister, and promoting Universal Design in Ireland.

  2. Accessible Communications Best practices and practical experiences Shane Hogan May 2013

  3. Agenda • Web • Video / Audio • Social Media • Broadcast Media • Getting content right • Examples • Resources

  4. Web • Well established guidelines for web accessibility – WAI WCAG 2.0 • Legal obligation for public bodies (S.28 Disability Act 2005) • Growing industry knowledge, due to overlap with usability, SEO and responsive design • Text equivalent for any non-text information • Structure • Keyboard accessibility • Appropriate use of colour • And many more

  5. Video and Audio • Subtitles or captions • Closed captions or transcripts–SEO • Script usually available in some form • Automatic captions in YouTube – quality? • Irish Sign Language maybe required • Transcription services available at minimal cost • Write script to accommodate people with sight loss • Introduce speakers • May require audio-described version • Keep it simple

  6. Social Media • Include alternative contact channels in profile • Captions or descriptions for photos • Captions for videos - YouTube • Twitter • consider accessibility of language used and hashtags • Watch out for accessibility of ‘custom apps’

  7. Broadcast • Plan for accessibility in design brief • Subtitles or captions hugely important • Consider: • Live captioning • Audio-described • Irish Sign Language • Focus on highlights and key events • Look out for ‘LiveBlog’ commentaries

  8. Get Content Right • 25% of Irish adults have literacy difficulties • 12% of Irish residents are non-Irish • Over 150,000 Irish people with intellectual or learning disability • Plain English • clear, concise and accurate language • order your points logically, including only necessary detail • clean design to make your writing more attractive and easier to follow • Easy To Read • Mix of symbols and summary text • people with intellectual disabilities • Change of organisational culture

  9. Inclusion Ireland • “Making Choices - Guide to Voting” • Easy to Read publication • Presidential Debate – October 2011 • Six out of seven candidates • Focus on disability issues

  10. MyOpinionMyVote.eu • “to empower people with learning disabilities through active citizenship and participation in political elections” • Six European countries – Downs Syndrome Ireland • Research reports – educational materials • Easy to Read manifestos for 5 European political groups (2009 elections)

  11. Bilingual debate – mostly English Live English subtitles ‘LiveBlog’ commentary at TheJournal.ie Presidential Debate – TG4 – Oct 2011

  12. Resources • “We Want You – Disability Votes Count” - http://www.disabilityvotescount.eu • Easy News – newspaper for people with learning disabilities (UK) • Disability Politics UK http://www.disabilitypolitics.org.uk/ • Access to Elected Office for Disabled People Fund (UK) • Online training on standing for elected office (UK) http://www.access-to-elected-office-training.org.uk • Accessibility Toolkit - http://www.accessibility.ie

  13. www.nda.ie

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