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Cybertraining

This report outlines the demographic and psychographic features of our target customers in Sweden, aged 17 and above, both male and female, who lead active and healthy lifestyles. We explore their shopping frequency, training habits, and attitudes toward fitness, emphasizing their desire for accessible training solutions. Our market analysis highlights the unique position of our company as the first of its kind in Sweden, contrasting our offerings with competitors like personal trainers. Strengths include affordability and flexibility, while challenges entail motivating less active customers.

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Cybertraining

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Presentation Transcript

  1. Cybertraining Hanna Augustsson (SWE) Birkir Einar Björnsson (ICE) Robert Grön (FIN)

  2. Customers

  3. Geographic- and Demographic features • Our customers will be in Sweden • People over 17 • Female and male • Family lifestyle

  4. Social and economics- Psychographics features • Income level • Lifestyle • Healthy, • Active in life • Character type • Shy • Want to get in shape • Addicted to training

  5. Activity features • Frequency of shopping • Train occasionally or regularly • Train for one- two –three or more times • Consumer type • Consumption stage • Zero, small, average and high • Knowledge • Customer doesn’t need to know anything

  6. Activity features • Attitude to product • Positive and enthusiastic • Consumption situation • When you want, where you want. • Perception risk • Innovation tendency

  7. Competitors • We are unique • First in Sweden • Main competitors • Professional trainers • Protein and vitamins • Many sites and shops

  8. Market analysis

  9. Positive about our company • Cheap • You can go when ever you like • If you want space when you train • Easy to get the program • Accessible everywhere

  10. Negative about our company • If you are lazy • You don’t achieve your goal • Can’t see them training • If you doing something wrong we can’t see that • You can maybe hurt yourself

  11. Positive about our competitors • Personal trainers observe • Lazy • No self control • If you are doing something wrong • They can help you

  12. Negative about our competitors • Expensive • If you want privacy • If you want to go there at your own time

  13. SWOT- analysis

  14. Thank you for your attention

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