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Sightseeing promotion in Akita City

Sightseeing promotion in Akita City. 17, November, 2010 Akita City Tourism Section. Contents. 1 ． Summery of Akita City 2 ． Sightseeing Statistics 3 ． Policy for Sightseeing promotion. Akita City Tourism Section. <Organaization diagram>. Chief, vice-chief ~ 3 staffs. Tourism ~ 7 staffs.

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Sightseeing promotion in Akita City

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  1. Sightseeing promotion in Akita City 17, November, 2010 Akita City Tourism Section

  2. Contents 1．Summery of Akita City 2．Sightseeing Statistics 3．Policy for Sightseeing promotion

  3. Akita City Tourism Section <Organaization diagram> Chief, vice-chief ~ 3 staffs Tourism ~ 7 staffs Facility ~ 5 staffs ●Observation (Operation and maintenance) of sightseeing facilities(12 places) ● Sightseeing promotion ●Products promotion ●Management of Akita Kanto Festival ● Sightseeing statistics ●Management of Website ●Inbound sightseeing

  4. <location> Center position. The capital of Akita Prefecture <Population> 30% of total population of Akita Prefecture <Area> 905.67km2 <History> 1602 Yoshinobu Satake, Lord of Hitachi, was relegated to Akita by the Tokugawa shogun family 1604 The Senshu Park, located in the city center now, used to be a castle of Lord Satake family 1889 Foundation as a city 1997 The City of Akita became a core city <Specialty> Sake (seven brewer), rice, hot pot cooked, silver wired jewelry <Festival> Akita Kanto Festival is held from 3 to 6, August. This is the one of the four biggest summer festivals in Tohoku (northeastern) area. Every year, it is expected to have 1.1 million people come and watch the performances of lanterns like big ears of rice. 1．Summery of Akita City

  5. Composition according to age(October 1, 2009) 2. Statistics <Population> Total population324,284 (Men 152,791, Women 171,493)Number of households134,775 (As of November 1, 2010) <Weather> Comparison with other city (2009)

  6. <Economy/ Industry/ Agriculture> Number of employed(2005) and proceeds(2007) c.f.) The first industry ~ Farming, Forestry and FisheryThe second industry ~ Mining, Processing industry, Manufacture and ConstructionThe third industry ~ Commerce, Transportation, Information and Service business Number of farmers(2005)

  7. Office composition according to industry(2006)

  8. <Result of sightseeing research>(2008) (1) Yearly total number of visitors

  9. (2) Monthly change of number of visitors

  10. (3) Route of tourist （solid line：more than 1,000 / Dotted line：less than 1,000) Spring Summer

  11. Winter Autumn

  12. Visitors just passed Akita city 　　　　　　　　 ↓ inland⇔coast & north area ⇔south area Hub spot in large area (We don’t have beauty spot such as mountain, lake and historical building, but we have Air port, Station, Hotel, Restaurant, Downtown.) An annual total amount

  13. 3．Policy for Sightseeing promotion ①Decrease in tax revenue ＝ 2.1 billion yen ②Decrease in the sum of personal consumption ＝population decrease (in 3 years) 5,700 ×annual consumption 120 million yen ＝ 6.8 billion yen GOAL According to trial calculation・・・Total economic loss＝①＋②＝8.9 billion yen Day trip (personal consumption10,394yen) 2006~2008 22.38million →2010~2012 22.94million +0.56million Staying trip (personal consumption38,016yen) 2006~2008 3.492million →2010~2012 3.573million +0.081million Total number 2.3~2.5％ increase AKITA CITY TOURISM STRATEGY Establishment of Akita brand Transmission of sightseeing information Discovery of strong point 2010 2011 2012 To encourage Akita City ＝「To revive regional economy by gathering tourist and money」 Purpose

  14. Sightseeing Navigation for walking on the town Camera function + GPS function Many information would be expressed on the screen. <Schedule> 2010system development 2011Japanese service starts 2012polyglot service will start camera function docomo smartphone [Xperia] Bird’s-eye view Visual effects

  15. Campaign of Akita Kanto Festival in metropolitan area Asakusa, Tokyo 29-30,May,2010

  16. Inbound sightseeing Target: Nanning City, China Entrance to ASEAN Marketing special products of Akita & Selling package tour to Akita

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