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Cut a tree at 50-75cm

70%. 35%. 200 single node cuttings. Vigorous resprouts. Cut a tree at 50-75cm. 75%. 90%. Each felled tree gives approx 35 weaned rooted cuttings (12-24 months). On-farm planting. On-farm trials. On-station trials. rooted cuttings. Mother blocks. Rural Resource Centres. Knowledge

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Cut a tree at 50-75cm

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  1. 70% 35% 200 single node cuttings Vigorous resprouts Cut a tree at 50-75cm 75% 90% Each felled tree gives approx 35 weaned rooted cuttings (12-24 months)

  2. On-farm planting On-farm trials On-station trials rooted cuttings Mother blocks

  3. Rural Resource Centres • Knowledge • Skills training • Demonstrations • Registration, certification • Germplasm • Materials

  4. Rural Resource Centres • Posters • Pamphlets • Tree planting books • Protocols • Knowledge • Skills training • Demonstrations • Registration, certification • Germplasm • Materials

  5. Rural Resource Centres • Knowledge • Skills training • Demonstrations • Registration, certification • Germplasm • Materials • Seed • Pre-germinated seed • Pre-treated seed • Rooted cuttings • Grafts • Seedlings

  6. Chances of success Size of proposal

  7. Your Resource Mobilisation Champions • Unilever • ICRAF • Other partners • Yourself

  8. Need to turn your hopes up-side down Human ingenuity? • Yourself • Your partners • ICRAF • Unilever

  9. Donor Engagement Phases Inform Interest Involve Invest Increase • How novel/compelling is the work? • Have they thought through the whole issue? • Can they deliver what they promise?

  10. Research and Development versus Marketing and Public Relations R&D - aims at objectively verifiable, replicable products that can stand up to scrutiny by other independent observers and customers, Marketing - tries to please all parties by essentially telling them what they want to hear and appealing to their basic emotions Usually, these two functions are carried out by different people, and there often is a ‘firewall’ between the two groups, who tend to disrespect each others efforts. Both are needed, though, for any initiative to survive.

  11. Research and Development versus Marketing and Public Relations Generally the R&D group will feel uncomfortable by the way all their nuances and caveats are removed while messages are simplified by the PR group. The PR group may feel that the R&D group stands in the way of its own success, keeps shooting itself in the foot and is wasting money and resources.

  12. Structure of Medicinal Plants Market Harvested produce Primary processed raw material Forest Collectors Herbal Gardens Samitis Exporters Traders Bulk R.M. Cultivator F.P. Bulk R.M. Processors Secondary Processing Manufacturers F.P. Retailers Primary Processed Raw material F.P. Traditional Medical Practitioners Exotic sp. Importers Consumers F.P. – Finished Product R.M. – Raw Material

  13. VA= value addition; NMVA= non-material value addition; QA=Quality assurance; QC=Quality control.

  14. Probability of second phase funding Quality of reporting

  15. What do you commit to do different? • Think more • Share/communicate more • Document/complete more

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