From an interdisciplinary perspective, this paper aims at analyzing the process and

1. Acknowledgement: This paper was made within The Knowledge Based Society Project supported by the Sectorial Operational Programme Human Resources Development (SOP HRD), financed from the European Social Fund and by the Romanian Government under the contract number POSDRU/89/1.5/S/56815. Investește în oameni! | FONDUL SOCIAL EUROPEAN |Programul Operațional Sectorial Dezvoltarea Resurselor Umane Axa Prioritară nr.1 „Educația și formarea profesională în scopul creșterii economice și dezvoltării societății bazate pe cunoaștere” Domeniul major de intervenție 1.5: „Programe doctorale și post-doctorale în sprijinul cercetării“ Proiect cofinanţat din Fondul Social European prin Programul Operaţional Sectorial pentru Dezvoltarea Resurselor Umane 2007-2013 Titlul proiectului: Societatea Bazată pe Cunoaștere – cercetări, dezbateri, perspective | POSDRU/89/1.5/S/56815

2. Applied Communication and Creativity: The Transactional Analysis and The Neuro – Linguistic Programming Doina Mihaela POPA post doctoral fellow of “Gh. Zane” Institute, Romanian Academy, Iasi “This paper was made within The Knowledge Based Society Project supported by the Sectoral Operational Programme Human Resources Development (SOP HRD), financed from the European Social Fund and by the Romanian Government under the contract numberPOSDRU/89/1.5/S/56815

3. From an interdisciplinary perspective, this paper aims at analyzing the process and the strategic importance of the creativity within the concept of applied communication. Based on a comparative type of reflection, the research deals with the thorough study in the field of the New Communication: The Transactional Analysis and Neuro–Linguistic Programming.

4. The recent studies of Applied Communication reveal the importance of creativity within the inter-subjective communication in general, and within the applied communication, in particular. Psychoanalysis and, more recently, AT and NLP have proved the importance of the sensitive channels in the process of communication.

5. This unique feature of every human interaction depends every time on our social and cultural filters, on our inborn psychological and physiological scales and on our own typical manner to integrate our present or repressed emotions, our social/cultural affiliation.

6. According to The Invisible College researchers, between all elements and avatars of creative transformations of human communication relations, perhaps the most interesting is that when the participants install, counscious or not, common rules for message creation and understanding.

7. Neurolinguistic programming is the art of molding: it consists of decoding and creation of processes which enable us to reach the ensamble of objectives we set ourselves and to succed in our targets. The reproduced processes are of our own choosing, in what concerns both creativity and imitation. The thought trend symbolized by The Palo Alto School is characterised by the approach of the interactive and systemic aspect of communication: within the same cognitive direction, the founders of NLP embrace the philosophy of “as if”. The famous quote from Bandler: “We only teach you lies. But make them true and you will see they work” – only paraphrases an ancient oriental wisdom: “If you want to be happy, act as if you already are !”

8. NLP PREMISES: ▄ The best specialists in communication are not the experts of any school but the human beings themselves unconsciously applying the natural, fundamental methods of communication, the ones we “invent”, we personally create every time we communicate with others. ▄ Any human achievement in either creation, profession or our everyday lives, is the outcome of respecting and executing of internalized programes which we can decode, reproduce and adapt to our personalities according to our objectives.

9. NLP Principles: • We cannot not communicate • The map is not the teritory • There is no failure, only • feedbak • Transactional Analysis as well offers a complete theory of personality, of social dinamics and of inter- and extrasubjective communication. The stages of Self (Adult, Parent, Child) are defined as coherent systems of emotions and feelings tied to a well determined subject which operates externally as a homogenous structure of types of behaviour, where creativity belongs to the stage of Free Child, defining it entirely.

10. Introduced by E. Berne in 1975 in Games people play, the ambivalent term of stroke or psychological calorie is defined as an undividable unit of transaction, it implies any verbal or non-verbal act that involves the recognition of the other. As G. Bateson, Berne sustains that an anodine conversation is preferable to the absence of any interaction: “What interests the speaker is actually the act of communicating with another human being; even with people we barely know we rather entertain a common conversation than none at all.”

11. An exchange of strokes constitutes a transaction, as a minimal unit of social interaction. R. Lassus resumes this theory of E. Berne in a simple, apparently shocking phrase: “It is preferable to receive even negative stimuli (insults, hits), than no stimuli at all”, comparing the individual psychological need of stimuli to what A. Maslow names “the need for social recognition”, placing it on the third floor of the pyramid of human needs, after the basic needs but equal to creativity.