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Unlocking SEO Secrets: Best Practices for Small Business Owners

Discover effective Search Engine Optimization (SEO) strategies tailored for small business owners. This comprehensive guide highlights essential concepts such as SERP anatomy, differentiating between organic and local results, and avoiding common SEO myths. Learn about the importance of proper Meta Tags, the usage of URL and CMS, and the pitfalls of building websites in Flash. By empowering small businesses with the knowledge of SEO, we can enhance visibility and drive traffic. Download our presentation for more insights on leveraging SEO for success!

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Unlocking SEO Secrets: Best Practices for Small Business Owners

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Presentation Transcript

  1. Why Local University? Promote best-practice Search Engine Optimization to as many small business owners as possible! NO

  2. Why Philadelphia?

  3. Final Housekeeping Item Presentations available for download at: http://localu.org/phillysurvey

  4. Some Key Terms • SERP – Search Engine Results Page

  5. SERP Anatomy

  6. SERP Anatomy PPC SEO PPC

  7. Some Key Terms • SERP – Search Engine Results Page • SEM – Search Engine Marketing • SEO – Search Engine Optimization • “Natural” or “Organic” results • PPC – Pay Per Click

  8. “Local” or “Pack” Result

  9. Organic vs. Local Two different algorithms… …blended

  10. Terms You Might Not Have Heard Before • URL – “Webpage address” • CMS – Content Management System • HTML • Search-engine friendly code language • Javascript / Flash • Search engine UNfriendly code languages (usually) • NAP – “Name, Address, & Phone number”

  11. http://getlisted.org/resources/glossary.aspx More Terms

  12. 4 Horrible SEO Myths and Pitfalls

  13. #1 Myth About SEO • Myth: “I can guarantee you will rank #1 on Google” • Fact(s): • NO ONE can guarantee placement in organic results • Guaranteed placement is Pay Per Click (Google AdWords, for example)

  14. #2 Myth About SEO • Myth: “I will optimize your Meta Keywords tag” • Fact(s): • NO MAJOR SEARCH ENGINE USES META KEYWORDS IN ITS ALGORITHM. • Title Tags are still very important

  15. Pitfall #1 • Do not build your entire website in Flash • The search engines cannot crawl Flash • Flash can be very expensive—usually not the best option for a first website • Limited use of Flash within HTML is just fine.

  16. Pitfall #2 • Do not use hidden or hard-to-read text • If it is something worth reading, make it big enough and in high enough contrast to read. • The search engines may penalize or ban you for hiding/obfuscating text.

  17. Aaron, over to you…

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