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BUCHAREST FASHION WEEK

BUCHAREST FASHION WEEK. The Modeling Agencies National Association, the Romanian Designers’ Association, and FashionTV Romania, in collaboration with FashionTV Paris organize between the 13 th and the 17 th of April 2009, at Rin Grand Hotel, the 11 th edition of the most

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BUCHAREST FASHION WEEK

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  1. BUCHAREST FASHION WEEK The Modeling Agencies National Association, the Romanian Designers’ Association, and FashionTV Romania, in collaboration with FashionTV Paris organize between the 13th and the 17th of April 2009, at Rin Grand Hotel, the 11th edition of the most important fashion event of the year- BUCHAREST FASHION WEEK. Starting with 2007, Bucharest Fashion Week is being organized twice a year- the spring edition being added to the autumn one. The event gathers well known Romanian designers, young designers, international brands, hair-styling and make-up specialists and over 100 models. The aim of the festival is to promote the Romanian fashion design (clothing and accessories). Because of the international designers present and of the media attention, the festival represents a link between Romania and the international fashion industry.

  2. BUCHAREST FASHION WEEK Bucharest Fashion Week is a high class event, our partners associating their image with the luxury, the glamour and the beauty. Throughout the time, numerous brands have associated their image both with Bucharest Fashion Week and Fashiontv: • Jaguar, Maserati, Mercedes • Neptun Yacht Romania, Air Atlantis, Cellini, Belgravo, Fujitsu Siemens, Carte Noire, Elite, Lavazza, Caesar si Temporis etc.

  3. BUCHAREST FASHION WEEK BUCHAREST FASHION WEEK is a part of the international circuit of fashion shows, together with: Milano Fashion Week, Paris Fashion Week, London Fashion Week and Madrid Fashion Week, and representatives of these festivals will be invited to Bucharest. The event is being supervised by a group of designers and Romanian fashion specialists, but also by Fashiontv International representatives.

  4. BUCHAREST FASHION WEEK The 11th edition of Bucharest Fashion Week will be more than a beauty and style show staged by the Romanian and international designers. The festival will also contain : • An ethnographic exhibition during which national costumes specific to different Romanian regions will be exposed. The aim of this initiative is to draw the attention to the genuine Romanian values and to make them popular throughout the world. These values are being traditionally promoted by the organizers, as the national costumes represent a test during the Miss Romania contest.

  5. BUCHAREST FASHION WEEK • Also during the 11th BFW edition a charity moment will take place. The initiative is dedicated to: orphan children, children suffering from incurable diseases as well as child prodigies with a difficult financial situation. This king of action is not an isolated moment into the organizers’ activity. Throughout the time many international personalities such as Roman Polanski, Roberto Cavalli, Steven Seagal or Armand Assante have accepted our invitation to join our initiative to help the children. Charity moments organized with the presence of Roberto Cavalli and Steven Seagal.

  6. BUCHAREST FASHION WEEK Bucharest Fashion Week has grown year by year, the last editions presenting more than 50 collections. Among them: • Well known Romanian designers: Catalin Botezatu, Zina Dumitrescu, Rita Muresan, Laura Olteanu, Mihai Albu, Ersa Atelier, Romaniata Iovan, Nanette, Nora B, Stefan Musca etc. • Romanian and international brands: lingerie (I.D. Sarrieri, Miss Bikini, Etam, Jolidon, Piera, Liska), wedding dresses (Bien Savvy, Brumihar), evening dresses and casual outfits (BSB, Renato Nucci, Orsay,Rossi Barbarossa, Langellotti, Glamour), accessories (Benvenuti, Lancaster, Enzo Bertini), kids fashion (Laura Biagiotti, Barbie, Miniblu) etc.

  7. BUCHAREST FASHION WEEK MEDIA EXPOSURE: The last events benefited of a large media attention, both written and audio- visual. Written media: • newspapers: Evenimentul Zilei, Jurnalul National, Libertatea, Romania Libera, Adevarul, Realitatea Romanească, Gardianul • magazines: Caesar &Temporis, Revista MONDEN, Revista Vip, Star, Ciao, Story; On line media: Stilfeminin.ro TV Channels: Antena 1, Antena 2, Antena 3,TVR, Pro Tv, Acasa, Prima TV, Euforia, Realitatea, National TV. Radio stations: Kiss FM, Magic FM, Smart FM, National FM, Zu.

  8. BUCHAREST FASHION WEEK INTERNATIONAL TV PROMOTION As the previous editions, Bucharest Fashion week will be promoted throughout the world by the Fashiontv International channel. TV clips and coverage will be broadcasted for 4 weeks. Fashiontv is present in 130 countries on 5 continents and it has an audience of over 500 million viewers.

  9. BUCHAREST FASHION WEEK IMPORTANT! There is a possibility that we postpone the organizing of the festival with a week (24th- 30th of April), this fact depending on the response we will receive from international guests to the festival, both designers and other personalities. The modification into the festival’s schedule will be communicated in time to all our collaborators.

  10. BUCHAREST FASHION WEEK OFFICIAL SPONSORSHIP PACKAGE DIAMOND SPONSOR

  11. BUCHAREST FASHION WEEK DIAMOND SPONSOR Official sponsor during the entire festival Official sponsor of all the fashion shows within the BFW. Official sponsor of Fashiontv party. COST OF THE DIAMOND SPONSORHIP PACKAGE WITH ALL THE SERVICES MENTIONED= 150.000 euro + VTA

  12. BUCHAREST FASHION WEEK TV PROMOTION: FASHIONTV ROMANIA The fashion shows will be broadcasted on Fashiontv Romania for 90 days. Every day 4 clips of 7 minutes x 90 days = 360 clips will be broadcasted in prime time. The clips will include fashion shows and interviews from BFW. The sponsor will benefit of the following promotion: Billboard in/out: 10 sec x 360 clips = 60 minutes Ad clips during ad breaks: 500 ads 30 sec x 500 ads= 250 minutes

  13. BUCHAREST FASHION WEEK Advertising within the clips: The logo, being integrated into the scene’s décor will be visible during approx 50% of the program: Total exposure of the logo: 360 clips * 7 minutes = 2520 minutes / 2 = 1260 minutes • Interviews with representatives of the sponsor will be also broadcasted during the coverage of the event. There will be 4 interviews/week broadcasted for 3 months (2 minutes/interview) 4 interviews /week x 12 weeks= 48 interviews Total: 48 interviews x 2 minutes = 96 minutes

  14. BUCHAREST FASHION WEEK TV PROMOTION: B1 TV The event will be broadcasted by B1TV in 4 special programs. The 45 minutes programs will air in prime time. Promotion during the 4 programs dedicated to the event: Billboard in/out: 3 sec x 2 billbs x 4 programs = 24 sec 30 sec ad: 1 spot x 30 sec x 4 programs = 120 sec Advertising exposure during the program: the logo will be visible during the program, as it is associated to the event- 20 min/program.

  15. BUCHAREST FASHION WEEK TV PROMOTION: OTHER TV CHANNELS All the Romanian TV channels will be invited to the event. Among them: Antena 1, Antena 2, Antena 3, TVR, Pro Tv, Acasa, Prima TV, Euforia, Realitatea, National TV Mention: Your logo being inserted into the scene’s decor, it will be visible into the coverages broadcasted on the news by the tv channels present at the event. The personalities invited will be interviewed in a special corner, branded with the sponsors’ name.

  16. BUCHAREST FASHION WEEK INTERNATIONAL PROMOTION: FASHIONTV INTERNATIONAL FashionTV Paris will broadcast for 4 weeks clips from the festival. FashionTV is present in 130 countries and it has an audience of over 500 millions viewers.

  17. BUCHAREST FASHION WEEK WRITTEN MEDIA PROMOTION; The Romanian media will be invited during the entire event. NEWSPAPERS: Jurnalul Naţional, Libertatea, Romania Libera, Evenimentul Zilei, Gardianul, Curentul, Cotidianul, Ziua MAGAZINES: Cosmopolitan, Viva, Joy, Unica, Avantaje, Bolero, VIP, FHM, Monden, Star, Ghidul Miresei, Ciao, Story MEDIA AGENCIES: Mediafax, NewsIn, Rompres ONLINE MEDIA: Stilfeminin.ro The scene being branded with the sponsor’s logo, the photos which will appear into the written media will include the logo along with Bucharest Fashion Week. The photos will be taken into a special corner branded with the sponsor’s name.

  18. BUCHAREST FASHION WEEK PROMOTION DURING THE EVENT The sponsor benefits of a maximum exposure during the entire festival. The logo of the sponsor will be integrated into the scene’s decor, so that it will benefit of a maximum visibility. On the plasma screens from the show room there will be displayed clips containing images of the sponsor, at the beginning of each evening of the event The sponsor’s logo will be included on the panel placed at the entry of the event’s location.

  19. BUCHAREST FASHION WEEK PROMOTION DURING THE EVENT Each day of the event, the presenters will mention the sponsor’s name at least twice. SPECIAL SPONSOR’S MOMENT – the making of a Sponsor’s show Promotion into the hall of the location: Exposure of a sponsors’ stand in a place having a maximum visibility. Logo on the photo panel. Invitations to the event : 50 invitations (one invitation for two persons)

  20. BUCHAREST FASHION WEEK PROMOTION AT FASHION TV PARTY Within the BFW festival 2 parties will be organized into the most fashionable locations in Bucharest. During these parties the sponsor will benefit of: • The mentioning of the sponsor’s name by the presenter during the party. • The making of a special fashion moment with the models participating at BFW • Sampling with the sponsor’s advertising materials.

  21. BUCHAREST FASHION WEEK PROMOTION PRINTED MATERIALS: The event’s catalogue- printed in over 3 000 copies. The 4th cover of the catalogue and 2 inside pages will be fully dedicated to the DIAMOND SPONSOR. Logo on the event’s invitations. Sponsor’s own materials- will be distributed during the festival.

  22. BUCHAREST FASHION WEEK SPECIAL PROMOTION FOR DIAMOND SPONSOR Launch of a product Diamond Sponsor has the opportunity to organize the launch of a product in one of the days of the event. All the details about this launch will be discussed with the organizers and put into a special additional document.

  23. BUCHAREST FASHION WEEK GOLD SPONSOR

  24. BUCHAREST FASHION WEEK COSTS OF THE GOLD SPOSNOR PACKAGE WITH ALL THE SERVICES MENTIONED: 50.000 euros + VTA

  25. BUCHAREST FASHION WEEK TV PROMOTION: FASHIONTV ROMANIA The fashion shows will be broadcasted on Fashiontv Romania for 90 days. Every day 4 clips of 7 minutes x 90 days = 360 clips will be broadcasted in prime time. The clips will include fashion shows and interviews from BFW. The sponsor will benefit of the following promotion:

  26. BUCHAREST FASHION WEEK Exposure within the clips: Logo The sponsor’s logo will be visible during 25% of the broadcasting. Total exposure of the logo: 360 clips x 7 minutes= 2520 minutes / 4= 630 minutes Interview Broadcasting of interviews with a sponsors’ representative during the clips for t he event: There will be 4 interviews/ week for 3 months (1 minute/interview): Total Exposure 48 interviews x 1 minutes = 48 minutes Advertising : 160 ads 160 ads x 30 sec = 4 800 sec (80 min) Billboard in/out 10 sec x 120 billbds= 20 minutes

  27. BUCHAREST FASHION WEEK TV PROMOTION: B1 TV The event will be broadcasted by B1TV in 4 special programs. The 45 minutes programs will air in prime time. Promotion during the 4 programs dedicated to the event: Billboard in/out: 3 sec x 2 billbs x 4 programs = 40 sec 30 sec ad clip: 1 spot x 30 sec x 4 programs = 120 sec Advertising exposure during the program: the logo will be visible during the program, as it is associated to the event- 20 min/program.

  28. BUCHAREST FASHION WEEK TV PROMOTION: OTHER TV CHANNELS All the Romanian TV channels will be invited to the event. Among them: Antena 1, Antena 2, Antena 3, TVR, Pro Tv, Acasa, Prima TV, Euforia, Realitatea, National TV Mention: Your logo being inserted into the scene’s decor, it will be visible into the coverages broadcasted on the news by the tv channels present at the event. The personalities invited will be interviewed in a special corner, branded with the sponsors’ name.

  29. BUCHAREST FASHION WEEK WRITTEN MEDIA PROMOTION; The Romanian media will be invited during the entire event. NEWSPAPERS: Jurnalul Naţional, Libertatea, Romania Libera, Evenimentul Zilei, Gardianul, Curentul, Cotidianul, Ziua MAGAZINES: Cosmopolitan, Viva, Joy, Unica, Avantaje, Bolero, VIP, FHM, Monden, Star, Ghidul Miresei, Ciao, Story MEDIA AGENCIES: Mediafax, NewsIn, Rompres ONLINE MEDIA: Stilfeminin.ro The scene being branded with the sponsor’s logo, the photos which will appear into the written media will include the logo along with Bucharest Fashion Week. The photos will be taken into a special corner branded with the sponsor’s name.

  30. BUCHAREST FASHION WEEK PROMOTION DURING THE EVENT The sponsor will benefit of promotion during the entire festival. The logo will be inserted on both sides of the scene, into de decor, so it will benefit of a large visibility. On the plasma screens from the show room there will be displayed clips containing images of the sponsor, at the beginning of each evening of the event Each evening of the event, the presenters will mention the sponsor’s name at least twice.

  31. BUCHAREST FASHION WEEK PROMOTION DURING THE EVENT SPECIAL GOLD SPONSOR MOMENT – the making of a sponsor’s show. Panel into the sponsors’ exposure hall.. Invitations to the event : 15 invitations (one invitation for two persons).

  32. BUCHAREST FASHION WEEK PROMOTION AT FASHION TV PARTY Within the BFW festival 2 parties will be organized into the most fashionable locations in Bucharest. During these parties the sponsor will benefit of: • The mentioning of the sponsor’s name by the presenter during the party. • The making of a special fashion moment with the models participating at BFW • Sampling with the sponsor’s advertising materials.

  33. BUCHAREST FASHION WEEK PROMOTION ON PRINTED MATERIALS The events catalogue- printed in 3000 copies distributed to the participants and to the media. The 3rd cover of the catalogue and 2 inside pages will be fully dedicated to the GOLD SPONSOR. Logo on the event’s invitations. Sponsor’s own materials- distributed during the festival.

  34. BUCHAREST FASHION WEEK SPECIAL GOLD SPONSOR MOMENT Launch of a product Gold Sponsor has the opportunity to organize the launch of a product in one of the days of the event. All the details about this launch will be discussed with the organizers and put into a special additional document.

  35. BUCHAREST FASHION WEEK SILVER SPONSOR

  36. BUCHAREST FASHION WEEK COSTS OF THE SILVER PACKAGE WITH ALL THE SERVICES MENTIONED: 10.000 euros + VTA

  37. BUCHAREST FASHION WEEK TV PROMOTION: FASHIONTV ROMANIA The fashion shows will be broadcasted on Fashiontv Romania for 90 days. Every day 4 clips of 7 minutes x 90 days = 360 clips will be broadcasted in prime time. The clips will include fashion shows and interviews from BFW. The sponsor will benefit of the following promotion:

  38. BUCHAREST FASHION WEEK Advertising within the clips: Interview Broadcasting of interviews with a sponsor’s representative. There will be 1 interview/ week for 3 months. Total Exposure 12 interviews x 1 minute = 12 minutes Advertising Ads within the ad breaks: 30 spots 30 ads x 30 sec = 900 sec (15 min)

  39. BUCHAREST FASHION WEEK PROMOVARE TV: B1TV The event will be broadcasted by B1TV in 4 special programs. The 45 minutes programs will air in prime time. Promotion during the programs dedicated to the event: 30 sec ad: 1 ad x 30 sec x 2 programs = 60 sec

  40. BUCHAREST FASHION WEEK WRITTEN MEDIA PROMOTION; The Romanian media will be invited during the entire event. NEWSPAPERS: Jurnalul Naţional, Libertatea, Romania Libera, Evenimentul Zilei, Gardianul, Curentul, Cotidianul, Ziua MAGAZINES: Cosmopolitan, Viva, Joy, Unica, Avantaje, Bolero, VIP, FHM, Monden, Star, Ghidul Miresei, Ciao, Story MEDIA AGENCIES: Mediafax, NewsIn, Rompres ONLINE MEDIA: Stilfeminin.ro

  41. BUCHAREST FASHION WEEK PROMOTION DURING THE EVENT The sponsor benefits of promotion during the entire event. On the plasma screens from the show room there will be displayed clips containing images of the sponsor, at the beginning of each evening of the event Each evening, the presenters will mention the sponsor’s name at least twice. Promotion into the hall of the location: Exposure of a sponsors’ stand in a place having a very good visibility. Invitations: 5 invitations (for 2 persons)

  42. BUCHAREST FASHION WEEK PROMOTION ON PRINTED MATERIALS The events catalogue- printed in 3000 copies distributed to the participants and to the media. A page of the catalogue will be fully dedicated to the sponsor. Sponsor’s own materials- distributed during the event.

  43. BUCHAREST FASHION WEEK CONTACT: Camelia LUMEZEANU Fashiontv Romania Advertising Officer office@ftvromania.ro 0721 66 00 85 021/ 311 55 63

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