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Enhancing Real Estate Marketing: Integration of Digital Tools and Features

This prototype outlines advanced marketing strategies for real estate agents, focusing on integrating digital filing, 360-degree panoramic photos, video walkthroughs, and social media management to enhance property listings. It emphasizes the importance of testimonials, unique layouts, and QR codes, while suggesting a refined approach to home presentations. This plan also addresses the current lack of specific features, proposing additions that would make homes more personable and engaging for potential buyers. Key final considerations include how to handle feedback and utilize it effectively.

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Enhancing Real Estate Marketing: Integration of Digital Tools and Features

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Presentation Transcript

  1. Final Prototype - 2ASteven Bodner(Real Estate Agent) Jon Laukhuff Sujay Patel Michael Longo Brandon Blair Akshay Bansal

  2. Feedback • No new design elements, just different features • Digital Filing part • 360 Panoramic photos & Video • QR codes: Good & Bad • Logos & Unique layout

  3. Feature List • Newsletter • Video Walkthrough • Social Media Management • Testimonials • Digital files (Resources) • Gallery photos • QR Codes • Web conferencing

  4. Gallery • What he has now… • What we would like to integrate • Play function • Drag function • More refined approach

  5. Video Walkthrough • Doesn’t currently have this feature • Aesthetically appealing • Makes the house more personable • Adds additional details • Allows viewers to be tracked

  6. Testimonials • Does not currently have Testimonials • How to submit Testimonials • What Testimonials can provide • Why pick the positive one • What to do with the negative feedback

  7. Conclusion • Reiterate the main points

  8. Questions ???

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