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Enhancing Diversity in UK Media: The Role of Social Media and New Journalism Approaches

This article explores the challenges and solutions for achieving diversity in the UK media landscape. With a workforce comprising less than 60% white individuals in London and the South East, initiatives like the #HurKännsDet campaign and community-focused forums are essential. Case studies highlight how technology and social media groups, including Muslim Youth Net and Nigerian Watch, foster inclusivity. We address newsroom attitudes, skills gaps, and recruitment issues that hinder diversity, underscoring the need for journalism that reflects the entire population.

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Enhancing Diversity in UK Media: The Role of Social Media and New Journalism Approaches

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  1. Social media / BME

  2. Me: Previously BME/foreign desk journalist Now social media journalism developer at Swedish Radio Handbook co-author

  3. LSE fellowship #HurKännsDet-campaign UK counterparts?

  4. UK media 94 % white (NUJ – Ian Hargreaves) Mainly located in London / South East

  5. UK population Work force in London/South East: Less than 60% white

  6. Solution? - A diverse influx of news sources

  7. Case studies

  8. Forums - Muslim Youth Net

  9. Technology -Nigerian Watch

  10. Facebook groups -Afghan refugees

  11. Twitter #YourKnowYoureAsianWhen #MosqueDayMemories #AsianHouseRules #BästaBeatrice

  12. Problems? Newsroom attitudes Status Lack of skills – irrelevant recruitment Accesibility / dialogue

  13. Risks Becoming less and less relevant for a large share of the population Losing revenue

  14. Potential Core value of journalism – reporting for everyone

  15. Love to hear from you! @YasmineSR // @yasmineelrafie

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