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Swoop, There it is.

Swoop, There it is. Austin Holt, Elissa Meisenheimer , Stephanie Stafford, Matt Thiesen , LaShondias Ware, Sarah Yosten. The Visionaries. Positioning. UT Tyler provides a great education, a beautiful campus and everything a respectable university needs EXCEPT:. Effective advertising.

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Swoop, There it is.

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  1. Swoop, There it is. Austin Holt, ElissaMeisenheimer, Stephanie Stafford, Matt Thiesen, LaShondias Ware, Sarah Yosten The Visionaries

  2. Positioning UT Tyler provides a great education, a beautiful campus and everything a respectable university needs EXCEPT: • Effective advertising • Student identity

  3. Target Market • High school seniors, ages • 17-21 • East Texas & • Western Louisiana

  4. Creative Message • Create an image students can relate to • Create a solid mascot to build university pride, “tradition,” and even increase attendance • “What’s YOUR Calling?”

  5. Objectives • Develop relationship between Swoop and the community • Increase awareness of UT Tyler • Generate Buzz

  6. Tactics: Web-based • Webisodes featuring Swoop • Social Media: • Search assistant on UT Tyler website

  7. Tactics: Radio Swoop’s Introduction

  8. Tactics: Billboards

  9. Tactics: On-Campus

  10. Tactics: Swoop’s Nest

  11. Conclusion • Increasing tradition at UT Tyler to increase awareness and student morale!

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