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Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and introduced by Chris Abraham

Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and introduced by Chris Abraham. Is your competitive environment moving ever faster, challenging you and your business to keep up? Are you struggling to stay on top of changing customer needs? Or do you feel like you’re continually falling behind? If you’re like most businesses, you could use a little help to get ahead and to prepare for the future. In this webinar with Tim Peter, you’ll find out the key trends driving your customers’ behavior and how to use those trends to grow your brand and your business. Tim will uncover: • How customer behaviors have changed and what that means for your business • What customers care about when searching, browsing, and buying • The role search, social, and mobile will play in your marketing and e-commerce activities • Best practices for building audiences and customer acquisition in your digital marketing activities In this free 30-minute Biznology® webinar, Tim Peter describes the major trends driving your business this year and beyond. More importantly, he will explore how you can leverage these trends to grow traffic and sales for your business. Don’t find yourself on the outside looking in. Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, MENG (NJ Chapter), and Tim Peter & Associates Tim Peter is one of our authors at Biznology. He is President of Tim Peter & Associates, an e-commerce and digital marketing consultancy building brands and businesses via the social, local, mobile web. Tim’s award-winning work over the last 15 years for companies like Wyndham, Charles Schwab, and others has generated billions of dollars in online revenue.

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Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and introduced by Chris Abraham

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Presentation Transcript

  1. Thanks for joining! Digital Marketing Directions: Key Trends Driving Your Marketing Next Year September 16, 2014 Tim Peter We’ll be starting soon! www.biznology.com © 2014 Mike Moran Group LLC

  2. Your moderator for today: Chris Abraham  Digital strategist and technologist at  Avid blogger/contributor at: @chrisabraham chris@gerriscorp.com 202-352-5051 © 2013 Mike Moran Group LLC 2 © 2014 Mike Moran Group LLC

  3. Thanks to our sponsors Digital Marketing Directions: Key Trends Driving Your Marketing Next Year Tim Peter © 2013 Mike Moran Group LLC 3 © 2014 Mike Moran Group LLC

  4. Click the orange arrow © 2013 Mike Moran Group LLC 4 © 2014 Mike Moran Group LLC

  5. Your speaker for today: Tim Peter President of Instructor at Author at @tcpeter tim@timpeter.com 201-305-0055 © 2013 Mike Moran Group LLC 5 © 2014 Mike Moran Group LLC

  6. Digital Marketing Directions The Key Trends Driving Your Marketing Next Year

  7. Internet, Everywhere Changing of the Guard We’re All Publishers Now Disruption & Disinter- mediation It’s All E-commerce Deep Customer Insights Radical Transparency

  8. Internet, Everywhere Changing of the Guard We’re All Publishers Now Disruption & Disinter- mediation It’s All E-commerce Deep Customer Insights Radical Transparency

  9. Internet, Everywhere Mobiles Wearables Usables Invisibles

  10. • Almost 13.4 billion Internet-connected devices in the world • Roughly 2 Internet- connected devices for every man, woman, and child on the planet Source: http://blogs.cisco.com/news/cisco-connections-counter/

  11. More people own mobile phones than own toothbrushes Internet, Everywhere

  12. June, 2011: “The Special Rapporteur [of the United Nations] considers cutting off users from internet access, regardless of the justification provided... to be... a violation of article 19, paragraph 3, of the International Covenant on Civil and Political Rights.

  13. “The web is like electricity. It’s just there.” Eric Schmidt

  14. Context is Queen Internet, Everywhere • Segment customer behaviors by context • Observe, measure, and learn your customer’s pain points in each • Improve by aligning customer experience with context

  15. And if context is queen, guess what that makes content

  16. We’re All Publishers Now

  17. We’re All Publishers Now 204,000,000 emails sent Source: Intel

  18. We’re All Publishers Now 90+ reviews

  19. We’re All Publishers Now 100,000 Tweets

  20. We’re All Publishers Now 208,000 photo uploads

  21. We’re All Publishers Now 30 hours of video uploaded

  22. We’re All Publishers Now 2+ million search queries

  23. Content is King We’re All Publishers Now • Cut through the clutter • Create content that is: –Snackable –Sharable –Sharp

  24. Snackable Shareable Sharp

  25. Next 5-10 years We’re All Publishers Now • 2+ million search queries • 204,000,000 emails • 30 hours of YouTube video • 90+ reviews • 104,000 Tweets • 208,000 photo uploads

  26. Internet, Everywhere Mobiles Wearables Usables Invisibles

  27. Digital footprints

  28. “You can never have too much data. Bigger is definitely better.”

  29. Data is the Crown Jewels Deep Customer Insights • Highlights customer behaviors, wants, and desires • Leads product, promotion, placement and pricing decisions • Cannot be easily duplicated by competition

  30. Disney MyMagic+ RFID “tickets” and purchasing

  31. Data is the Crown Jewels Deep Customer Insights • Be willing to start small • Anticipate, analyze, and adapt to changing customer needs • Protect the crown jewels: Privacy and security matter; Protect your customers’ information like your business depends on it

  32. Keys to Your Kingdom Next Year It’s All E-commerce Internet, Everywhere Deep Customer Insights We’re All Publishers Now

  33. Thank You Web: timpeter.com Phone: 201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter

  34. Need more help for your search marketing?  Develop the right business goals for your program  Learn what your customers need from search  Understand what your customers are looking for  Create content that satisfies your customers’ needs  Understand how search engines judge the quality of your content  Implement a search marketing program to build your bottom line  Bid on paid search keywords intelligently and correctly to ensure the right return on investment  Improve your return on investment with proper measures and metrics  Plan for future changes in the search engines and in your marketing  Sell that plan within your organization Search Marketing JumpStart Workshop © 2013 Mike Moran Group LLC www.biznology.com/training 40 © 2014 Mike Moran Group LLC

  35. Don’t forget our sponsors Don’t stop now! October 14, 2014 11:00 to 11:30 ET Chris Abraham How to Build Your Influencers in Social Media Sign up now at bit.ly/1m5LZzj www.biznology.com For more information: © 2013 Mike Moran Group LLC 41 © 2014 Mike Moran Group LLC

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