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How to Build Your Influencers in Social Media

Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media. Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects. All those potential Likes, Plusses, Stars, Followers, and Friends are more than num¬bers. No matter where you’re starting from, this webinar will help you grow both your numbers and influence online. In this webinar, you’ll find out how to build and buff your brand online, working both on developing supporters and influence by expanding your brand onto different social media and communication platforms while increasing, deepening, and unifying the network you have with the network you’ll start developing over time. Specifically, sorting out ways to use one platform as "gravity assist" to the others. How to leverage your lists to grow your social media profile and how to activate your social media presence in order to grow your email lists and even convert your friends and followers into deep contacts who can be prospects, clients, and sales. Don’t worry, Chris will break it all down into step-by-step recommendations on what to do, how to do it, and who to use. In this free 30-minute Biznology® webinar, Chris Abraham will help you take all your disparate online communication channels and unify and then activate them; or, if your hands are empty and you’re just starting out, Chris will not only launch you on your way to being as influential online as you are in real life but using social media’s “gravity assist” to slingshot your business into the stratosphere, going from local to global. Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, and MENG (NJ Chapter) Chris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Chris is founder and principal consultant of Gerris digital, an agency devoted to online brand promotion and protection through influencer outreach and engagement.

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How to Build Your Influencers in Social Media

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  1. How to Build Your Influencers in Social Media Thanks for joining! How to Build Your Influencers in Social Media Chris Abraham October 14, 2014 We’ll be starting soon! www.biznology.com © 2014 Mike Moran Group LLC

  2. #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Your moderator for today: Mike Moran  Former Distinguished Engineer  A senior strategist at  Author of two popular books on Internet marketing  Founder of 2 @MikeMoran mike@mikemoran.com 973-826-0744 #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Your moderator for today: Mike Moran  Former Distinguished Engineer  A senior strategist at  Author of two popular books on Internet marketing  Founder of 2 @MikeMoran mike@mikemoran.com 973-826-0744

  3. #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC 3 How to Build Your Influencers in Social Media Thanks to our sponsors: Chris Abraham #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC 3 How to Build Your Influencers in Social Media Thanks to our sponsors: Chris Abraham

  4. #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Click the orange arrow 4 #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Click the orange arrow 4

  5. #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Your speaker for today: Chris Abraham  Digital strategist and technologist at  Avid blogger/contributor at: 5 @chrisabraham chris@gerriscorp.com 202-352-5051 #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Your speaker for today: Chris Abraham  Digital strategist and technologist at  Avid blogger/contributor at: 5 @chrisabraham chris@gerriscorp.com 202-352-5051

  6. #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC So you want to build your influencers?  Are you already Kim Kardashian?  Are you worth billions of dollars?  Do you have a sex tape?  Do you have a reality show?  Are you a politician?  Are you routinely on television? 6 #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC So you want to build your influencers?  Are you already Kim Kardashian?  Are you worth billions of dollars?  Do you have a sex tape?  Do you have a reality show?  Are you a politician?  Are you routinely on television? 6

  7. #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Well, what’s in it for them? 7 #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Well, what’s in it for them? 7

  8. #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC You need to become an influencer first  Becoming an influencer doesn’t require “the many” (though the more, the better)  Initially, it requires that you’re compelling enough to be taken seriously on one or more core topics  Even if someone doesn’t know you by name, they’ll surely Google you for your bone fides  Make sure you leave a trail of bread crumbs 8 #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC You need to become an influencer first  Becoming an influencer doesn’t require “the many” (though the more, the better)  Initially, it requires that you’re compelling enough to be taken seriously on one or more core topics  Even if someone doesn’t know you by name, they’ll surely Google you for your bone fides  Make sure you leave a trail of bread crumbs 8

  9. #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Buy some domain names 9  Register domains that represent:  Your name (chrisabraham.com, chris-abraham.com)  Your company (gerr.is, gerriscorp.com, gerris.co)  What you do (bloggeroutreach.com) #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Buy some domain names 9  Register domains that represent:  Your name (chrisabraham.com, chris-abraham.com)  Your company (gerr.is, gerriscorp.com, gerris.co)  What you do (bloggeroutreach.com)

  10. . #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Start a personal site 10  Before you start, you need to create a comprehensive resource and repository of who you are and what you can do, including all your contact info  No, LinkedIn isn’t enough

  11. . #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Shameless self-promotion: gerr.is 11

  12. . #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Start a blog  It’s a lot of work  It’s often ignored  You’ll want to bail  You’ll resent it  People will laugh  It’ll turn out to be the best thing you’ve ever done 12

  13. . #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Be smart for free 13  Be willing to be smart for free for any platform that will accept you as a topic expert  If your job isn’t “writer,” don’t demand pay  Writing is marketing  Books are even better  Start with LinkedIn (it’s great!)

  14. . #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Gravity assist slingshot effect  People know you through:  Places you’ve worked (Edelman)  Clients you’ve had (Greenpeace)  Brands you’ve served (Mizuno)  Use the gravity of your past clients, employers, and brands to slingshot your influence 14

  15. . #digpr @biznology @gerrisdigital @chrisabraham Convert from “morning paper” to “morning feed” © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC  Your future influencer corps is already publishing and sharing online – read them!  Install and use Feedly and Flipboard to track your industry and influencers  Install the Buffer App to share across several/all of your platforms 15

  16. . #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Do a social media land grab  Your goal is building your influencers in social media  Your goal isn’t becoming a top influencer  Your goal also isn’t becoming a writer or blogger  You’ll need to be in more places than Twitter  Knowem helps you register all of your profiles 16

  17. . #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Find your contacts on social  Sharing your address book with Twitter, Facebook, etc., is stupid – do it anyway  Address books are static, dying, things  Social media is dynamic and allows engagement 17

  18. . #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Make your competitors your colleagues  Your career is dynamic  Don’t burn bridges: woo!  Connect and befriend your competitors – they’ll be your partners, supporters, colleagues, employers, employees, vendors, clients, and benefactors in the future  Just say no to snark: always be kind & generous! 18

  19. . #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Rob your competitors blind  Follow and friend people your competitors are  There are lots of services that make following the followers and followed easy – at least on Twitter 19

  20. . #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Buy your way into business  Twitter limits the number of people you can follow, right out of the box  That’s bogus, man!  If you’re too aggressive?  You get banned, man!  What I do is I buy my clients an initial package of followers to give them some wiggle room 20

  21. . #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Be shamelessly generous and inclusive  Link shamelessly  Mention shamelessly  Comment shamelessly  Share shamelessly  Write yourself into being part of their conversation  (Everyone notices everything) 21

  22. . #digpr @biznology @gerrisdigital @chrisabraham Ask for favors and help before you need them  Don’t collect influencers without “running them” © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC  Ask for help & assistance before you need it  Grand assistance and offer to help when it’s not on behalf of a client or to curry favor  It’s a little like building credit: do it when it doesn’t matter – ask for little loans and pay them off plus interest  People love to help (but have been hurt before)  Be perceived as giving more than you get: win-win-win! 22

  23. . #digpr @biznology @gerrisdigital @chrisabraham Activating influencers for business purposes © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC  No matter what you use to engage your “posse,” it won’t work unless:  You’re already best mates  You’re a known entity (star)  You’re a recognized brand  You have a stellar gift (car)  You’re willing to pay to play 23

  24. . #digpr @biznology @gerrisdigital @chrisabraham Final words on influencers and influence © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC  You’re not a wizard activating hoards of Robot Zombies  “Earned media” means you need to earn it  Quid pro quo ("something for something" in Latin) means an exchange of goods or services, where one transfer is contingent upon the other. 24

  25. . #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Treat social media like a real job  Everybody’s real people  Hard work + time == social media success  There are very few overnight successes  Those people are generally already famous  Be kind; everyone you meet is fighting a hard battle  Remember, hugs not horns 25

  26. . #digpr @biznology @gerrisdigital @chrisabraham © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Need more help for your digital PR?  Set measurable goals  Develop online audience profiles  Identify influencers in your key subjects  Use social media to broadcast content  Develop your digital PR plan and sell it to your organization  On-site workshop on your problems for your team 26 #digpr @chrisabraham www.biznology.com/training

  27. . #digpr @biznology @gerrisdigital @chrisabraham Don’t forget our sponsors Don’t stop now! © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC November 11, 2014 11:00 to 11:30 ET The 7 Challenges of Social Media Listening www.biznology.com Mike Moran Sign up now at bit.ly/7challsml For more information: 27

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