How to stay ahead of your Competitors.
Here are eight tips for keeping ahead of your competitors: 1.tPlay to your strengths. What do you do best and how do your customers benefit from that? What is it about your business that makes you unique? Find the answer to that then tell everyone about it. 2.tKnow your customers and look after them. Donu2019t give your customers a reason to shop around or consider switching to a competitor. Consider all the touch points you have with them from pre-sale, during the purchase and post-sale. 3.tUse marketing to create awareness. Donu2019t be a well-kept secret. 4.tHave a plan for growth. If you arenu2019t growing youu2019re dying and your competitors are increasing their market share in your wake. 5.tInnovate to stay ahead of your competitors. Gather ideas about ways to improve your business. Ideas are everywhere. They come from customers, staff, competitors and suppliers. 6.tBe the employer of choice. Hire the right staff and then find ways to keep them happy. 7.tBe flexible and ready for change. Everything changes with time. Customer needs and expectations, processes, materials, channels to market and your competitors, will all evolve. 8.tKnow the competition. Find out who your competitors are and what they offer. What makes customers buy from them or stop buying from them? 9.tKeep an eye on your competitors, but devote your efforts and energy to pursuing your own strategy and what you know works for you and your customers.
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