1 / 27


Internet Advertising on the Edge. Marissa Louie CEO of AD-Village.com @malouie. http://www.flickr.com/photos/girlish_evil/262225769/in/photostream/. RIP Good Times… for Internet Advertising?. http://www.flickr.com/photos/balakov/370221198/. Layoff Tracker Sez…. Razorfish down 146 (8%)

Télécharger la présentation


An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.


Presentation Transcript

  1. Internet Advertisingon the Edge Marissa Louie CEO of AD-Village.com @malouie http://www.flickr.com/photos/girlish_evil/262225769/in/photostream/

  2. RIP Good Times… for Internet Advertising? http://www.flickr.com/photos/balakov/370221198/

  3. Layoff Tracker Sez… Razorfish down 146 (8%) Federated Media down 7 Adbrite down 40 Adzilla down 90 (99%) http://techcrunch.com/layoffs/ http://www.flickr.com/photos/lieberwirth/530411010/

  4. Ad Network Shutdowns…in niches Political: Pajamas Media RSS ads: Yahoo’s Semantic ads: Peer39’s Behavioral ads: Jellycloud (Congress) Several smaller ad networks http://www.flickr.com/photos/fms-sabine/149189399/

  5. “Distribution must evolve into a science, as reaching consumers in a fragmented, personalized environment will become increasingly complex” --Razorfish Digital Consumer Behavior Study, Dec. 2008 http://www.flickr.com/photos/30278749@N05/2837354142/

  6. So, Marissa, WTF… Why would anybody start an ad company right now? http://www.flickr.com/photos/georgio/82574880/

  7. OPPORTUNITIES. Ad targeting: room for improvement

  8. Big Wig Attention and Action Feb: Interactive Advertising Bureau (IAB) issued: Reach measurement guidelines Standardization of key industry metrics Agreements to simplify interactive ad operations http://www.flickr.com/photos/fms-sabine/148610857/in/set-72157601637404933/

  9. Smaller companies need help with ad revenue Web 2.0: Great product distribution… l00000ow revenue THEY NEED: RELEVANT ADS HIGHER PAYING ADS http://www.flickr.com/photos/sunanwar/3160788875/

  10. “We all come across irrelevant ads, even more now that a) we're entering the equivalent of an online media recession, and b) Google needs even more clicks to feed its profitite (profit appetite)..” -Jay Weintraub, Founder of LeadsCon http://www.flickr.com/photos/yoshiko314/305668831/

  11. Integration with Social Media Advertising (+) social media distribution = $$$ http://www.flickr.com/photos/jeremybrooks/3230875948/

  12. The Wheels of Viral Marketing Action Planning and Implementation Content and Relevancy Price

  13. “We want to immerse our readers in advertising experiences.” -Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB) http://www.flickr.com/photos/yoshiko314/305668831/

  14. Longer term Mobile advertising has 4 billion reach (Web: 800m) Shift from advertising agencies to online model MORE publishers hostING their own websites http://www.flickr.com/photos/yoshiko314/376926598/in/set-72157601019377770/

  15. Mary Meeker’s View of the World in 50 Slides

  16. Digital Advertising’s Future More fully integrated video online Gains against traditional media Better quality metrics More personal sites  more ad inventory ROI-focused ads win Paid brand evangelists http://www.flickr.com/photos/charlesfuller/28965928/

  17. But all I want is… Easy-to-use ad search & ad recommendations Higher-paying ads http://www.flickr.com/photos/charlesfuller/28965928/

  18. Contact me. Marissa Louie Founder & CEO, AD-Village marissa@ad-village.com (510) 375-1941 “AD-Village recommends high-paying ads to website publishers” www.flickr.com/photos/21644167@N04/2877304479

  19. on your internets ad-village.com marissa@ad-village.com marissalouie.com twitter.com/malouie These slides are posted at slideshare.net/malouie

  20. Additional slides http://www.flickr.com/photos/photo_art/2411861353/in/set-72157600301319270/

  21. Service Providers relevant to Advertising SEO / SEM consultants http://www.flickr.com/photos/photo_art/2411861353/in/set-72157600301319270/

  22. Service Providers relevant to Advertising Lead Generation http://www.flickr.com/photos/photo_art/2412682032/

  23. Service Providers relevant to Advertising Affiliate Marketing http://www.flickr.com/photos/photo_art/2412682866/in/set-72157600301319270/

  24. Service Providers relevant to Advertising Brand Engagement http://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/

  25. Service Providers relevant to Advertising Database Mining http://www.flickr.com/photos/photo_art/2411859477/in/set-72157600301319270/

  26. Service Providers relevant to Advertising Digital Video Creators & Editors http://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/

  27. Service Providers relevant to Advertising Advertising ((kisses)) Marketing and PR http://www.flickr.com/photos/photo_art/2411856377/in/set-72157600301319270/

More Related