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Miles for Smiles

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Miles for Smiles

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Miles for Smiles

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Presentation Transcript

  1. Miles for Smiles Christina Lee, Heather Cho, Ellie Brzezenski, Allie Pernai, Xander Gomez December 11, 2012

  2. Client Overview What is Crisis Nursery? • Resources and Services • Costs

  3. Situation Overview • Miles for Smiles running program • Problems?

  4. Goals, Objectives, Strategies and Tactics • Recruitment goals • Educate the community • Promote brand awareness • Deliverables

  5. Our Target Market Active Runners Bob Wilson Lawyer 50 years old Married with children Hobbies? Products? Organizations?

  6. Target Market Continued… Students Jessica Martinez 20 years old Single Hobbies? Products? Organizations?

  7. Deliverables • Logo • Tagline(s), buzz words • Sample social media posts • Post-race ‘Thank You’ letter • Tri-fold brochure • 5X7 Double-sided flyer • Sample press release • Contact list of running-specific media outlets and organizations • T-shirt design • Website layout

  8. Logo • Incorporate running theme • With Current Logo • 6 colors • Handprints • Tree • Text (Myriad Pro)

  9. Taglines • Taking steps towards stronger families • Inspire hope one step at a time • Coming together for stronger communities • Join the race to end child neglect • There’s strength in our runners • Preserve the priceless moments of childhood

  10. Buzzwords • fund-RACING • MILEstones • SMILEstones

  11. Social media posts • Sample Facebook Posts • For both Crisis Nursery and Team Members • Give information about the Illinois Marathon • Fundraising Information • Benefits of charity works • Fun facts about the running • Benefits of working out • Training tips

  12. Sample Posts

  13. Post-race ‘Thank you’ letter

  14. Tri-fold Brochure

  15. Double-sided Flyer

  16. Contact list

  17. T-shirt Design

  18. Website Layout • Information, Testimonials, FAQ, Link to potential events, etc. • “Use FACEBOOK”

  19. Suggestions: create Miles For Smiles Facebook Page

  20. Looking towards the future

  21. What we’ve learned • Importance of communication • Meeting deadlines • Importance of teamwork • Design software skills • Time management skills

  22. Conclusion and Wrap up Questions?