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Traemackoulious

Traemackoulious. Phase One, Group 2. Brands. Pimp My Tee Famous 4 th St Delicatessen All City Cab Transportation. Pimp My Tee "You design it, we Pimp it.". Company Overview.

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Traemackoulious

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  1. Traemackoulious Phase One, Group 2

  2. Brands • Pimp My Tee • Famous 4th St Delicatessen • All City Cab Transportation

  3. Pimp My Tee "You design it, we Pimp it."

  4. Company Overview At Fourth and South Street in Philadelphia, Pimp My Tee opened in April of 2009, offering a unique retail experience for T-shirt wearers of all ages, races, genders and sizes. • Accounts with Facebook, Twitter, and Myspace.

  5. Social Media

  6. Missed Opportunities • They don’t have an official website. • They are only available in Philadelphia, they don’t ship out products.

  7. Brand Challenges • Getting an official website. • Establishing themselves in the tri-state then moving forward to nationwide shipments. • Setting themselves apart from other custom shops.

  8. Competition Art History 101 Old City Shirts They are located at a closer location in Old City Their website is simple but unappealing • They are also located in North East Philadelphia, but online sales are available • They have a well organized and easy to use website

  9. Online and Offline Ads • no banner ads online, but their social media sites could be used as advertisement spots • They are located at a prime location on South St and have a big sign outside of their boutique attracting consumers to come in.

  10. Suggestions • Put up a website • Make it easy to navigate and appealing • Make it possible to order shirts online • Have a gallery of past work • Have testimonials from satisfied consumers

  11. Famous 4th St Deli http://famous4thstreetdelicatessen.com/ • Opened in 1923 by Russ Cowen • Grew up in Brooklyn, NY • Famous locals as well as internationally known personalities have visited Fourth Street • Continues to thrive and prosper in the tradition of the Jewish delicatessen

  12. Current Positioning • The current positioning of Famous Fourth Street Deli is • Traditional Jewish Delicatessen • Family establishment • Combining past with the present

  13. Missed Opportunities • The website is not interactive enough • It does not get potential customers involved in the wonder that is Famous Fourth Street Deli • The links are too small and hidden in the corner of the page which makes the user have to search for them • No opportunity to scroll down the pages to find out more information

  14. Brand Challenges • Relying on their history to create buzz • Younger generations do not know what Famous Fourth Street Deli is • Finding a way to expand to a younger target market

  15. Competitors Klapolz’s Kosher • Pros • Clean and simple • Easy to read and navigate • Cons • Color scheme leans towards feminine • Name of brand is not big enough

  16. Competitors Rachael’s Nosheri • Pros • Clean and simple • Easy to navigate • Cons • Eye does not flow across the page • Need to search for the navigation links • Design is unteresting

  17. Competitors Di Bruno Bros. • Professional looking • Eye flows across page • Design is interesting • Easy to navigate • Interactive • Loaded with information

  18. Offline Presence • There really is little offline presence for Famous Fourth Street Deli • Everything is relied on word of mouth • Recently featured on an episode of Diner’s, Drive-ins and Dives on the Food Network

  19. Online Presence • The website is not impressive • The music gets annoying after awhile • Pictures of the deli are shown but that is all that is interesting about the page • Nothing alluring captures the eye of the potential or existing consumer

  20. All City Cab

  21. Company Overview • - The current background and brand positioning for phillycitycab.com is an informative aspect letting users know about the transportation options around the city and outside the city of Philadelphia.

  22. Missed Oppurtunities • More information • Maybe maps, testimonials, and possible benefits • Feedback on how well these services help out travelers around the city • Hasn’t capitalized on all its well round services

  23. Brand Challenges • Renovate this site and create a name for what Philadelphia transportation is about. • We want people to understand the importance of public transportation in all phases of it. • Distinguishing ourselves from competition and as a trusted service

  24. Competition Philly Cab Pros and Cons Simple website Don’t distinguish themselves Have the same type services

  25. Online and Offline Presence • The website represents the online presence. • Offline presence is outdoor and transportation systems of the Philadelphia area. • Billboards and print ads

  26. Wrap Up • Overall all three brands have minimal online presence. And we plan to add more presence to these companies by bring creativity and ingenuity by distinguishing them from their competition

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