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Building Community Connections: Business Outreach Strategies with Lauraine Bush and Jay Fish

Join Lauraine Bush and Jay Fish as they explore effective business outreach strategies aimed at fostering community connections. This session emphasizes the role of typical job developers with strong advocacy skills and a human services/social work background. We'll discuss case management experience and collaboration with intensive service providers, highlighting expertise in disability-related issues. Learn how to adapt and change gears in outreach efforts to better serve diverse communities and empower individuals in their professional journeys.

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Building Community Connections: Business Outreach Strategies with Lauraine Bush and Jay Fish

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Presentation Transcript

  1. Business Outreach

    Creating Community Connections Lauraine Bush Jay Fish
  2. Typical Job Developers Strong advocacy skills Human Service/ Social Work Background Case management experience Intensive service providers Knowledgeable in disability related issues
  3. Changing Gears The need for a change from a Human Services to Marketing Model for Job Development Sales Experience Marketing Background Initiative Willingness to leave comfort zone
  4. Getting Started! Think Inside the Box Understand your organization Meet with Business Services Find out who else is making business contacts Tax Incentives, Federal Bonding Program and On The Job Training Programs available
  5. Services You Can Provide Job Matching/Job Development Diversity Training Workplace evaluations Accommodation ideas including JAN Unmet needs analysis Tips on how to work with current employees aging into disability Job saves for those returning from Workers Compensation/ Disability
  6. Know your Product Meet with customers and resource team Develop strength based resume Find the positives Understand how to work with their abilities Use a realistic approach Teach self advocacy skills
  7. Organize Identify possible businesses Input from Resource Team Geographic Location Transportation availability Skill match Interest Local Labor Market Information
  8. Setting Goals What number of placements do you expect monthly? How many business contacts will you make daily/ weekly? How will you track progress? How will you be held accountable?
  9. What type of contact? Your goal is to focus on what you can do for the business, this begins from the initial contact Cold Call Networking Connection Established relationship
  10. Know Their Product Research the company Understand who their customers are What are their goals How is their organization set up
  11. Making Connections Know what you hope to accomplish with the contact and develop a script that includes a time frame Fact finding (learning who makes the hiring decisions) Meeting Tour Follow up on current opening Future partnership
  12. Meeting Goals Listen more than talk! What type of positions do you hire for? What are the positions with the greatest turn over and why? How do they currently recruit? What are their needs? Greatest frustrations? Most common reason for terminations? Success stories?
  13. Explaining your Organization Brief overview of services provided to businesses! Testimonials and examples from similar type industries Relevant data and statistics Prepare a benefit statement, so what? Rebuttals and rejections
  14. Job Matching/Job Development Take time to absorb and reflect on the conversation Look at active job seekers for the best fits Follow up and asking for the sale
  15. Maintaining the Relationship Ask for business input on panels and committees Remind them of your presence Respond QUICKLY to needs and requests Show your appreciation Ask for feedback Ask for references!
  16. Presented by: Lauraine Bush and Jay Fish Disability Resource Coordinators CNY Works 443 North Franklin Street Syracuse, New York 13204 lbush@cnyworks.com jfish@cnyworks.com
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