Mary Woolley, President and CEO

1. Research!America is the nation’s largest nonprofit public education and advocacy alliance whose goal is to make research to improve health a higher national priority. 2010 http://www.researchamerica.org/ Mary Woolley, President and CEO ACDP 2010

2. “…there is growing recognition that scientists need to take the lead in communicating their research findings and offering insight into the scientific process to community groups, business leaders, politicians and other decision makers.” “These are the conduits for change who will influence or implement public policy. If we as researchers cannot frame our work with messages that are understandable and relevant, thepolicy decisions may be uninformed and we’ll all live with the consequences.” Dr. Karen Liller, Dean of Graduate Studies USF

3. USF / Pfizer / Res. Am. • USF sub-committee (3) • Sought support of USF • leadership across campus • April-Oct 2011 • $7,500 USF for workshop • $700 filming • other costs covered by other partners (Pfizer & Res!Am)

4. Why Research Matters in Florida • Strategies for Successful Advocacy • Effective Communications • Engaging Elected Officials • Meetings-Letters-Phone Calls • Public Opinion Matters • The Influence of the Media Science Advocacy Workshop (~1.5 hrs) Session 1

5. Science & Journalism Forum (~2 hrs) Session 2

6. ElieDolgin, PhD (Genetics) • biomedical reporter, Nature Medicine; • former Assoc. Ed., The Scientist magazine • Charlotte Sutton • health & medicine editor, St. Petersburg Times (Florida’s largest newspaper) • Claudia Dreifus • “Conversation with…”, The N.Y. Times science section • Sheril Kirshenbaum • research scientist (UT Austin, Center for International Energy & Environmental Policy); • science columnist Bloomberg View; • hosts blog, Culture of Science; • co-author, Unscientific America: How Scientific Illiteracy Threatens our Future • (Moderator) Irene Maher • health reporter, WFLA-TV, Tampa; • health reporter, St. Petersburg Times • former host, Florida Matters, WUSF-TV Science Journalism’s Brave New World Panel 1

7. At a time when science and journalism have become increasingly complex, what are the implications for communicating science to the public? • How is the changing face of journalism affecting public understanding of research? • What makes research newsworthy? • What challenges do journalists face when trying to report research results? • Who are the most trustworthy spokespersons for science news? • What can researchers do to communicate more effectively? • What are some practical and effective strategies for improved communications between researchers and journalists? • What are best practices for journalists and scientists to guide their presentation of complex information to the public? • How can science and journalism work together to improve both science and media literacy? • How can researchers develop a better understanding of the public—specifically the public’s interests and information needs? Selected Discussion Points Journalism / Science Forum

8. http://www.researchamerica.org/uploads/2011FLAstatepoll.pdf

9. 92%

10. 79%

13. 91%

15. In 2010, Americans spent $24.78 billion on gift cards Which would fund 55,491 NIH Grants, or… National Cancer Institute for ~5 years If every American made a small cash donation… ACDP 2010

16. Science Advocacy Agenda, part 1 USF

17. Science Advocacy Agenda, part 2 USF