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HealthFlex Plan Sponsor Conference Calls April 26-27, 2010

HealthFlex Plan Sponsor Conference Calls April 26-27, 2010. Agenda. Incentives Communications Health Coaching Vendor Change Additional Follow-ups. Incentives Communications: Standard Mail. First participant mailing Mails April 27 Sample provided: April 19 HealthFlex Express

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HealthFlex Plan Sponsor Conference Calls April 26-27, 2010

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  1. HealthFlexPlan Sponsor Conference Calls April 26-27, 2010

  2. Agenda • Incentives Communications • Health Coaching Vendor Change • Additional Follow-ups

  3. Incentives Communications:Standard Mail • First participant mailing • Mails April 27 • Sample provided: April 19 HealthFlex Express • Consideration of additional mailing • Mid-June • Final participant reminder postcard • Early August • Targeted letter to individuals on disability

  4. Incentives Communications:Electronic • Three targeted e-mails from WebMD • May, July, late August • Two targeted e-mails from Virgin HealthMiles • June, early August • Web site reminders • WebMD • GBOPHB.org • Virgin HealthMiles

  5. Incentives Communications:Every Opportunity • Health Team • General Board health line phone message • Vendor customer service lines

  6. Incentives Communications:Plan Sponsor Partnership • Your partnership is important! • Communications Toolkit—April • Letters, e-mails, Web site reminders and other communications to your participants

  7. Health Coaching Improvements • Current vendor: Healthways • New vendor as of July 1: WebMD

  8. Rationale for Vendor Change • Participant Experience • Robust integration with WebMD site • Sustain engagement of at-risk individualsand engage more participants • Quality and consistency of electronic and print communications • Perception of greater privacy and a trusted name in health information

  9. Rationale for Vendor Change • HealthFlex Experience • Quality and depth of information on engagement, risk reduction and sustained engagement • Potential for greater and more measurable impact on participants • Timing appropriate to take advantage of expected increase in HQ utilization this year

  10. Health Coaching Transition • Most individuals will reach the end of their program year by July 1 • Fewer than 100 participants started a new program between December and March. • Individuals actively involved in coaching will transition with WebMD

  11. Impact of Coaching Change • Plan sponsor impact minimal • Updates to General Board communications • Participant impact • Outreach to affected participants • Two-month hold on new participant outreach • 500 HealthMiles for agreeing to WebMD coaching

  12. Additional Follow-Ups • Consumer-Driven Health Plan Questions • HealthFlex Plan Sponsor Annual Report • Health Management Goal-Setting for Plan Sponsors • Health Care Reform

  13. 1-800-851-2201 www.gbophb.org

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