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TED’S CLOTHIERS

TED’S CLOTHIERS. BRIDES.COM & BRIDES LOCAL PRINT. BRIDES COLORADO Published 2x/yr (Fall/Winter & Spring/Summer) Delivers 142,000 brides-to-be Distributed through over 750 Newsstands Distributed at over 50 Bridal Shows each year Distributed at local venues, health clubs, spas etc.

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TED’S CLOTHIERS

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  1. TED’S CLOTHIERS

  2. BRIDES.COM & BRIDES LOCAL PRINT BRIDES COLORADO Published 2x/yr (Fall/Winter & Spring/Summer) Delivers 142,000 brides-to-be Distributed through over 750 Newsstands Distributed at over 50 Bridal Shows each year Distributed at local venues, health clubs, spas etc. 98% take action as a result of reading Brides-to-be refer to issue an average of 6.6 times BRIDES.COM 1.4 million unique visitors Over 40 million page views per month On average brides spend 22+ minutes on Brides.com 76% of brides visit Brides.com weekly Numerous Strategic Marketing Campaigns to promote Brides.com increasing your exposure BRIDES.COM/LOCAL/COLORADO 28,628 local Colorado Pageviews 4,650 local unique Colorado Views Average of 800 views to the local Colorado Fashion Page

  3. BRIDES LOCAL PRINT THE FIRST PLACE BRIDES CONSULT 71% refer to bridal magazines 25% refer to a bridal website On average Brides refer back to each issue 6.6 times! 50,000 issues each year distributed across the state Magazines distributed on over 750 newsstands state wide and at over 50 bridal shows each year. 96% Of Brides take action as a result of reading bridal magazines 81% Tear a page to save articles or ads 69% Save the issue for future reference 50% Share the issue with someone else they know 56% Make phone call about a product or service 64% Visit an advertisers website MAGAZINES PLAY A KEY ROLE IN BOOSTING THE OVERALL PERFOMANCE OF MARKETING CAMPAIGNS

  4. ENGAGING THE ENGAGED NATIONAL PRINT BRIDES LOCAL PRINT16 MARKETS CONDÉ NAST BRIDAL MEDIA IS THE BEST WAY TO REACH THE BRIDE-TO-BE

  5. vs. 2006 Up from 27.0 years Before engagement 60% 15% After engagement/before wedding 25% After wedding THE COUPLE 27.6 years Her Age 29.5 years Him $90,400 Household income 91% % first wedding Living together Numbers shown are averages, unless indicated

  6. WEDDING METRICS vs. 2006 Up from $26,750 $31,082 Total wedding spend vs. 2006 Down from 165 guests 155 # of guests 5.5 # of bridal attendants 4.7 # of groomsmen/ushers

  7. vs. 2006 Up from 14.0 months ENGAGEMENTS & WEDDINGS Engagements and Weddings by month Average engagement duration: 14.4 months

  8. 17% 12% 14% Destination wedding Small and intimate Trendy and modern Attire 65% Semi-formal (suit and tie) 18% 14% Black tie WEDDING STYLE Casual 43% Classic and traditional Reception

  9. PRINT VS ONLINE Print Package Advertiser Online Only Advertiser

  10. ONLINE TRAFFIC REPORT (1 YEAR PERIOD) Activity Count Clicks to Vendor Website 854 Clicks Count From Vendor Detail Page 130 From Category Search Results 724 Impressions Count Category Search Results 17,053 Click-Thru Type % To(Numer) From(Denomin) To Vendor Detail Page 5 352 7053 from Category Search Results To Vendor Website from 10 724 7053 Category Search Results * The click-thru rate is equal to the total number of vendor detail impressions from Brides.com and external sources divided by the total number of Brides.com site impressions. **Click-thru rate is equal to the numerator devided by the denominator.

  11. MEN’S FORMALWEAR • 96% of Grooms have Attendants • Average of 5 groomsmen/ushers • 75% of Grooms Rent Formalwear • 14% Purchase their formalwear • On average a groom spends up to $340 on formal wear • On average his attendants spend $160 on their formal wear

  12. 2009 PROPOSAL OPTION 1: FULL PAGE COLOR UP PRINT PACKAGE Year-Round Program (Print Ad in Spring/Summer ‘09 – Fall/Winter ‘09) • INCLUDES: • BRC Listing with exposure at local bridal shows • Image Link – Brides.com • Image Gallery of 10 images to showcase your product • 2,500 Qualified Leads • Add Text Link on Brides.com • GROSS: $6,800 • NET: $5,725 • (Discounts applied to package 5% Discount, Color Up Special Discount) OPTION 2: 1/2 PAGE COLOR UP PRINT PACKAGE Year-Round Program (Print Ad in Spring/Summer ‘09 – Fall/Winter ‘09) • INCLUDES: • BRC Listing with exposure at local bridal shows • Listing on the planning chart • Image Link – Brides.com • Image Gallery of 10 images to showcase your talent • 2,500 Qualified Leads • Add Text Link on Brides.com • GROSS: $4,515 • NET: $3,738 • (Discounts applied to package 5% Discount, Color Up Special Discount) *All payments can be broken into 5 invoices or 12 monthly payments

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